Video & Photography

Video
For years, even before Google purchased YouTube, rumors circulated that universal search would change the way results display yielding a greater diversity of results ranging from news items, video links, product thumbnails, etc.  And while in some search verticals this is already the norm, universal search has not yet been integrated in all types of search. If and when universal search becomes the “universal norm” video content will quickly become more relevant as an SEO strategy.  Likewise, when (not if) connection speeds reach the point where high definition video can be viewed seamlessly, video content will become even more powerful as a stand-alone result for SEO (there are examples of where this is true today).  However, for the time being we see video content as a conversion tool, not as an SEO strategy. Great video content can help differentiate, qualify and provide meaningful information to potential clients. Defining “great video content” is different depending on the type of business you operate; one of our favorite formats is to utilize video as a way to address and answer frequently asked questions.

Here are a few examples of video FAQs that we have produced for Eric Klein and Associates:

Examples of Family Law video FAQs www.kleinattorneys.com/videos/
Examples of Bankruptcy video FAQs www.south-floridabankruptcylawyer.com/video/
Examples of Criminal Defense video FAQs www.criminallawyerbocaraton.com/videos/

Photography
A cliche that we often find ourselves repeating is “that currency of the web is impressions” and since impressions form very fast, it is critical that the first impression is a great. We believe that custom photography, in particular documentary photography, is the most effective way to tell a visual story and differentiate from the competition. Documentary photography, helps capture a more authentic connection than posed or stock imagery.

Here are a few examples custom websites with custom documentary photography that we have produced for our clients:

Scudder & Hedrick www.scudderandhedrick.net
Law Offices of Vic Feazell www.withvic.com
Kohler & Hart www.kohlerandhart.com
Webb, Wade, Taylor & Thompson www.webb-firm.com
Levinson Axelrod www.njlawyers.com
Pete Leehey www.iowamotorcycleaccidents.com
Daniel Jensen www.danieljensenlaw.com
LaMarca Landry www.lamarcalandry.com
Marshall Taylor www.mtlaw.net
Stouwie & Mayo www.stouwiemayo.com