In light of the economic uncertainty created by the coronavirus pandemic, many of our clients have been wrestling with how to address it, and how to signal their resolve to continue working through the crisis. wanted to share a few thoughts both on what your firm should say, and how to get that message out […]
When a law firm reaches a point where they need marketing, hundreds of questions come to mind. Many lawyers have no prior marketing experience or even know where to begin looking for answers. It can be overwhelming for some, but The Search Engine Guys are here to help. We’re listing some of the most frequently […]
SEO is Trickier, but Strong Legal SEO in 2020 is all about optimizing smarter. As technology evolves, Google’s algorithm keeps getting more advanced and digital marketers have to do their best to keep up. Google claims that its goal is to give internet-users the best results possible when they look something up on Google, and […]
Cutting the Cord The digital advertising world is evolving at light speed. “Do you still have cable?” – chances are that you have been asked this question at least once in the last five years. It’s apparent that nowadays people are more prone to cut the cord and get their entertainment from streaming it over […]
What Used to Work Lawyer advertising trends shifted away from billboards, print, radio, and television ads a very long time ago. Although law firms continue to include these mediums in their marketing strategies, it should be clear that nowadays marketing budgets are increasingly invested in digital advertising more than older, traditional methods. In fact, 2019 […]
Getting an online review from one of your law firm’s clients can make all of your hard work feel like it was worth it. Getting detailed, thoughtful testimonials for others to see is top tier word-of-mouth advertising since the review will stay up on your profile forever. But what are potential clients really looking for […]
The results are in! The Search Engine Guys have been awarded a 2019 Austin City Excellence Award by UpCity. Out of 465 marketing service providers in Austin, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, search score, domain authority and more. As one […]
How you can save your digital marketing campaigns from AdBlock We love AdBlock. If it weren’t for AdBlock, we would have to face all of those annoying, pop-up, pop-under, spammy, and obnoxious ads. Figure 1: Remember these? Surfing the web with ads blocked can feel like a real-life cheat code – you get away with […]
