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By: Ryne Goertz | May 26, 2021

The Difference Between Local Service Ads and Pay-Per-Click Advertising

The Difference Between Local Service Ads and Pay-Per-Click Advertising Pay-per-click advertising (PPC) has been an excellent option for law firms to get their websites in front of a large number of potential clients. In 2017, Google launched another paid search option called “local service ads” (LSA). This new option recently became available for lawyers to...

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