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Marketing Campaigns for Paraquat Mass Tort Cases

Roundup was once considered the go-to herbicide for residential and commercial properties, but studies revealed that users faced the risk of developing cancer from exposure to harmful ingredients it contained. Since then, more people have turned to Paraquat as a replacement. Paraquat is a chemical that’s been used as an herbicide throughout the country. Unfortunately, lawsuits claim that long-term exposure to chemicals in the herbicide might lead to Parkinson’s disease and other debilitating medical conditions.

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The Search Engine Guys could help you create an effective marketing campaign to generate leads and gain new clients from among those people who’ve been injured by Paraquat and want to file a lawsuit for compensation. With the increase of lawsuits about Paraquat being filed around the United States, getting your website in front of your target audience is critical.

We have experience determining which platforms would be best to deliver your message and engage those impacted by Paraquat complications. Give us a call today at (512) 394-7234 for your free estimate.

What Is Paraquat?

Paraquat is an herbicide that effectively kills grass, weeds, and unwanted vegetation. The Environmental Protection Agency classified it as a chemical for restricted use only. That means licensed applicators are the only people allowed to handle this product. Commercial farmers have been using it for years on their properties.

Within the United States, there are safeguards to prevent accidental ingestion. The Paraquat sold by companies in the U.S. is coated with a blue dye, so users don’t confuse the herbicide with common beverages like soda or coffee. There’s also a distinct odor and a vomiting agent that can alert someone that they have ingested a poisonous chemical.

Companies such as Syngenta and Chevron have manufactured and sold the weed killer without providing adequate warning labels. According to lawsuits, they were aware of the harm their product could cause but did nothing to notify consumers. That has prompted victims and their families to sue these manufacturers for the marketing defects that led to their injuries.

How Paraquat Exposure Occurs

It isn’t just the person applying the herbicide that can be exposed to Paraquat. The general public could ingest it through contaminated drinking water or food. The most common ways exposure could occur are:

  • Skin – Poisoning can happen through long-term skin contact. The herbicide might enter the body through an open wound, causing internal damage and affecting certain organs.
  • Swallowing or ingestion
  • Contamination – Water, food, and other consumer products could become contaminated, resulting in a person ingesting the chemicals.
  • Inhalation – Inhaling Paraquat can lead to lung damage and cause breathing problems.

Although licensed applicators are at a higher risk of exposure, anyone could suffer the adverse effects of Paraquat. Developing Parkinson’s disease or another illness after exposure to Paraquat often requires medical care. The expenses patients incur should ultimately be the manufacturer’s responsibility through an insurance claim or lawsuit.

Victims will need help pursuing their cases and will look to a law firm that understands the legal process and how to meet their needs.

Possible Link Between Paraquat and Parkinson’s Disease

Parkinson’s disease is a disorder that affects the nervous system and can disrupt the body’s movement. It can result in physical disability, preventing someone from performing tasks independently or caring for themselves.

The most common symptoms are:

  • Rigid muscles
  • Tremors
  • Slurred speech
  • Slow movement
  • Difficulty writing
  • Inability to complete unconscious movement, such as smiling or blinking
  • Change in posture and balance

A study released by the National Institutes of Health detailed findings about agricultural laborers and farmers who developed Parkinson’s disease. They got Parkinson’s 2.5 times more often than individuals who didn’t use Paraquat or rotenone, another pesticide. Researchers determined that exposure to harmful chemicals in Paraquat caused cell damage.

Eventually, these reports resulted in 32 countries banning the product, but the United States only chose to limit its use to those certified in applying it.

Additional Complications from Paraquat Use

Besides Parkinson’s disease, the Centers for Disease Control and Prevention has warned that exposure or ingestion of Paraquat could cause a range of medical problems, including:

  • Muscle weakness
  • Heart failure
  • Confusion
  • Seizures
  • Fast heart rate
  • Lung scarring
  • Liver failure
  • Pulmonary edema
  • Coma
  • Kidney failure
  • Respiratory failure

The various side effects that could arise from the popular herbicide produce a large client base you could potentially represent. At The Search Engine Guys, we can help you connect with these victims and get new cases signed to increase your firm’s revenue.

It’s not enough to just market your legal services to a broader audience. You must also find a way to differentiate yourself from the competition so people will choose you over another attorney.

What The Search Engine Guys Can Do for You

You know you need to advertise your services online, but if you don’t do it the right way, you’ll waste your time and money. At The Search Engine Guys, we can review your current marketing plans to determine what’s working and what needs improvement. We can create an effective strategy that works for your specific needs. We can target the demographics most impacted by Paraquat, so they will see your website when they search for specific keywords.

We understand you have a budget.  We can work to achieve your goals without exceeding the maximum amount of money you can spend on marketing efforts. We can utilize different platforms, such as Instagram and Facebook, to direct traffic to your site and generate new leads. We can also build customized landing pages so potential clients can learn about your firm and even complete a simple form to determine whether their case qualifies for a lawsuit.

The Search Engine Guys takes the guesswork out of mass tort campaigns. You won’t have to use trial and error to find a successful marketing strategy. We can use our experience and knowledge to maximize your exposure and turn individuals injured by Paraquat into actual paying clients.

Contact Us

The dedicated team from The Search Engine Guys is ready to help your firm grow with a creative mass tort campaign. Qualified claimants interested in filing a lawsuit against the manufacturer of Paraquat will be directed to your website through smart ad placement and effective digital platforms. We can optimize the user’s experience to increase awareness of your services and steer potential clients in the right direction.

To find out more about how we can help, call The Search Engine Guys at (512) 394-7234. We’re happy to provide a free estimate for the Paraquat marketing campaign that best fits your needs.

CLICK HERE TO START YOUR PARAQUAT MARKETING CAMPAIGN TODAY