Multi-Platform Approach to Mass Torts
When a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions.
Current Mass Tort Campaigns:
- 3M Combat Arms Earplugs
- Boy Scout Abuse
- Business Interruption Insurance
- Elmiron Vision Loss
- Firefighter Foam
- Hernia Mesh
- JUUL Vaping
- Talcum Powder
- Zantac / Ranitidine
If you’re interested in another mass tort lawsuit not listed above, we can still handle it. Contact us today to discuss a campaign strategy that will generate leads and get you signed retainers for any mass tort.
To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide net across various channels on the internet is proving to be the best way to improve your mass tort advertising.
“Here is the issue: if you are a digital marketing firm like ours, but you only work in one platform, like Facebook for example, you will only push Facebook to your potential clients whether it has the best cost per acquisition or not. I have to ask you, how is this best for you? Simply put, it is not. You must spread your initial investment onto multiple platforms and then MEASURE! You will then see which platform has the best cost per acquisition.
Sure, there are times Facebook is the winner. However, there are times when Google paid search is the winner, there are times when HULU is the winner, etcetera, etcetera. Therefore, as a lawyer, don’t be swayed to put all of your eggs in one basket. Be smart, spread your investment dollars around the first few months and then hone in on the best result for you!”
Joe Devine, Founder of The Search Engine Guys
We Find What Works
At TSEG, we manage lead-gen ad campaigns on a full suite of platforms including Google Ads, YouTube, Facebook, and Hulu (plus many more). Your current marketing budget is probably already invested into some of these ad platforms. So how do you know whether you’re doing it in the most efficient manner? The answer is data. Casting a wide digital net to start off a major campaign gives us the opportunity to collect data on the ads we run. Running split tests with different creatives, ad copy, and media types returns information about the audience that the ad was served to that can help refine the ad’s set-up and consequently, its future performance.
⚠️ All data that comes back from an ad is useful even if it doesn’t result in a lead.⚠️
A small budget on various social ad platforms may not generate leads immediately, but the data that comes back is valuable nonetheless. Week after week, we monitor an ad’s performance and make any necessary adjustments to better serve the ad to an audience that is more likely to engage and ultimately convert into a case for your law firm. This proven, data-driven practice helps us deliver lead generation costs at a fraction of our competitors’. Take a look at some more data about today’s social media giants from online measurement company, SimilarWeb, below.
Does a Multi-Platform Approach Cost More?
The short answer is no. Though we start off with a wide net – we only use a small budget within each platform to get started. This initial budget is to start figuring out what doesn’t work, and uncover what does work. From there we improve on a weekly basis and then increase budgets. The Search Engine Guys’ experience in mass tort ad campaigns gives us a benchmark standard of how big a budget has to be to produce your law firm’s desired results – but we pride ourselves in crafting quality campaigns that fit any budget. You’ll be surprised how low the barrier-to-entry is for large scale digital campaigns.
Get a FREE Mass Tort campaign estimate. Contact us today!
How much you need to spend on a mass tort campaign depends on two things.
First, you need to look at the time period you wish to run the campaign for. For mass tort campaigns that will run for 12 months or longer, your campaign may need additional moving parts (depending on your current online presence). This may include a new website, or a new profile to be set up on the advertising platforms used in your campaign. If the campaign will only run for a few months, you likely won’t need to worry about websites, content, or SEO.
Second, for law firms that don’t already have a website, a new web build is absolutely necessary for your campaign’s success. If you already have a website, an independent landing page that handles and qualifies your campaign’s traffic is all you need. In some cases, a law firm’s website is considered “unhealthy” because of past SEO tactics from previous providers; when this is the case, we may still require a new website solely built to handle your campaign’s traffic. A healthy website catalyzes the time it takes for a SEO campaign to supplement your paid campaign with organic leads and cases.
Mass Torts, Mass Returns
Going after mass tort cases has never been easier. Running a multi-platform campaign on the top digital ad networks can increase your case volume with the smallest cost-per-acquisition numbers you can achieve online. Whether you’re trying to maximize your cases with a definitive budget, or if you’re pursuing a mass tort with massive return and a limitless budget: multiplatform is the way to go. We invite you to contact TSEG today to talk about your law firm’s objectives and how to best leverage mass tort advertising.
“I Just Want Cases”
Some law firms only care about the bottom line: Get as many cases as possible, without a budget limit. In these special circumstances, the client projects that the return on investment for the mass tort will be colossal and understands that the cost-per-case-acquisition may not be the driving force behind the decision. If this is the case for your firm, multi-platform is unmistakably the way to go as you need to generate as many cases as possible.
Digital Advertising in 2020
The internet is a huge space, with seemingly infinite content. You have to know where your potential clients are spending their time to break through to them.
“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”
Herbert A. Simon
This theory by social scientist, Herbert A. Simon, perfectly captures the biggest problem that marketing in the legal industry is facing.
Are you capturing the right attention? Are you capturing enough of it? These questions should be driving your digital marketing strategy. If this is the first time you’ve asked yourself these questions – allow us to shed some light on your next campaign.
The above graphic is a great representation of how people spend their time online. The trend is that social media is consuming more and more attention. Apps like Facebook, Instagram, Snapchat, YouTube, Twitter and LinkedIn are among the biggest platforms where people spend close to two hours a day, on average, browsing content.
Perhaps more importantly, users tend to share content with their friends and followers which can cause certain images or videos to go viral. This is the modern iteration of word-of-mouth marketing, and the thrill of discovering viral content continues to bring users back to these social platforms in search for more. Spending time on social media therefore extends past the core function of socializing online with friends and family to a broader avenue for entertainment where brands, and law firms, can capitalize by advertising their message to thousands or even millions of people.
MAKING VIDEO ADS THAT CONVERT VIEWERS