Search Engine Optimization

Aside from senior engineers at Google, Yahoo, BING etc., no-one really “knows” (capital K) how search engines will value a given website.  SEO is the process of continually reverse engineering a website with the goal and hope of maximizing relevance for certain keywords. There are limitations inherent in this process, namely the problem of knowledge and the problem of time.  What worked yesterday may not work tomorrow, and since algorithms evolve, it can takes months to understand how shifts have and will effect your efforts.  For these reasons, an SEO company’s track record is proof more of their ability to evolve and respond in step to algorithm changes… than proof that they have “cracked the code” or know “the secret recipe.” So, while our approach to SEO is mathematical, measured, and disciplined – our outcomes are not perfectly predictable or scientific. Every two weeks we conduct an internal review of all the websites under our management to measure progress, identify trends, and see where and how we can improve.

To view samples of our work visit our Results page.