Search Engine Optimization
SEO consists of many things – generally it the process of improving the content and link profile of a website with the goal of achieving visibility in the “organic” aka “natural” results of a search engine like Google, Bing/Yahoo. And while most companies that provide SEO have an internal playbook of theories of how to improve rankings for a website – the truth is no-one (excluding the engineers who manage the algorithms know exactly how a search engine will value a given website).
The practical day-in, day-out process of SEO involves continually reverse engineering a website based on what you know to have worked with other websites. It is trial and error – and rewards those who are good at asking “What ifs” and looking past the buzz of the most recent gimmick. There are limitations inherent in this process, namely the problem of knowledge and the problem of time. What worked yesterday may not work tomorrow, and since algorithms evolve, it can take months to understand how shifts have and will effect your efforts. For these reasons, an SEO company’s track record is proof more of their ability to evolve and respond in step to algorithm changes… than proof that they have “cracked the code” or know “the secret recipe.” So, while our approach to SEO is mathematical, measured, and disciplined – our outcomes are not perfectly predictable or scientific. Every two weeks we conduct an internal review of all the websites under our management to measure progress, identify trends, and see where and how we can improve.
To view samples of our work visit our Results page.
