SEO may not be right for every company, but it can be beneficial in almost every profession or market. Although the majority of our clients at The Search Engine Guys are practicing attorneys or law firms, we'd like to point out that online marketing is by no means limited to the legal profession.
The reality – search engine optimization is advertising, and every business needs advertising. However, instead of buying TV time or billboard space in order to make an impression on as many people as possible, SEO relies on a relatively passive method – which has its perks. For example, while billboard advertising relies on mass exposure, SEO has the advantage of catering to a receptive audience. Visibility through online search acts a natural filter – the people who get to a website are people who have already shown interest (by searching) in the services or products that website has to offer. Not a bad deal, when you think about it.