We recognize that an effective online marketing strategy involves more than just organic search engine optimization, and that a targeted Pay-Per-Click (PPC) campaign should be an integral part of any comprehensive strategy. In fact, studies have shown that up to 30% of search engine users follow PPC links. Furthermore, based on how PPC ads are prioritized on smart phones and tablets, a PPC campaign can be used to supplement SEO simply by focusing on the mobile network.
Our team is Google AdWords Certified, Bing Ads certified, and manages over 100 PPC campaigns for clients all over the U.S. Our PPC Services, which are included for all SEO clients up to 1x their SEO spending at no extra charge, involve the following:
- Google AdWords set up and ongoing management
- Keyword analysis / selection
- Ad-copy analysis and management with the goal of maximizing quality score
- Bing/Yahoo PPC management (when appropriate for budget)
- Facebook PPC (when appropriate for budget)
- Re-marketing (when appropriate for budget)
- PPC landing pages (when appropriate for budget)
When handling your PPC campaign, our team will research and build an extensive keyword list that directly aligns with your business; however, once we build that keyword list, we won’t just stop there. Rather, we will regularly check your “Search Term Report” to find money-saving negative keywords and unique long-tail keywords, not to mention that our team will engage in the tireless A/B testing of ad copy.
Additionally, we don’t let Google automate your keyword bids and decide how much you pay. Instead, we manually check every keyword’s bid to ensure your ads are showing up in the best position for the lowest price possible. Beyond that, our team will utilize every ad-extension that makes sense for your business so that your ads take up more real estate in the SERPs. At the same time, we will be taking advantage of every mobile option out there to ensure that your ads will be visible on every device.
PPC is not something that you can just create and then ignore, and that is why our team is constantly working to optimize and improve our clients’ campaigns.