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Google recently announced a new cog in its paid search advertising machine – sponsored local search listings. The new feature, aimed primarily at small, local businesses with limited advertising budgets, allows business owners to leverage their Google Local Business Search listings and show up in the coveted map results on search engine results pages (SERPs)....
Read MoreThe market share for search engine has been shifting lately as many of the large players in the search engine industry are attempting to refocus many of their key product offerings. Microsoft's Bing search engine recently grew from 9 percent market share, to now a market share of 10.7 percent. Google grew nearly 3 percent...
Read MoreGoogle has recently announced that it has increased the size of the search box that is on its homepage. Google’s Vice President of Search Products made the announcement on a blog shortly before the change took place. The change was decided on after a variety of factors and influences showed that it would be a...
Read MoreGoogle has long dominated the search engine market, but now that Bing has been introduced, people are starting to wonder whether or not it works better. The short and simple answer is: probably not. As search engines go, it’s difficult to get much better than Google already is. On the other hand, every user has...
Read MoreGoogle has announced its new “Caffeine” architecture and has had testers using and reviewing. So far there have been both good and bad reviews, but one in particular stands out. Caffeine seems to be more of a changed algorithm rather than a totally new architecture. If this is true, it is really no different from...
Read MoreThe possiblity of an Apple search engine is floating around since the resignation of Eric Schmidt from Apple’s board of directors. Schmidt also works for Google, giving some credence to the idea. While Apple would certainly have an immediate customer base for its engine, it is difficult to say whether or not it could compete...
Read MoreOften, people think that the way to get to the front page on Google, is to simply pay for it. While there is some truth to this, it often works best as a short term option rather than the main focus of your search engine optimization campaign. Pay per click allows you to pay Google...
Read MoreThere are four basic habits that people follow when they purchase any product or service. Those habits are: Competitive: Consumers want the best of the best when making their purchases. These are the consumers who are willing to pay almost any price as long as they see higher quality. Spontaneous: These consumers buy what they...
Read MoreWhen people think of coming up early on Google, a lot of them think that it’s a service you pay for. While that service does exist, it is not necessarily the best way to come up for your search results. Natural listings tend to receive more clicks because many internet users are becoming savvy to...
Read MoreMicrosoft has recently released a new search engine called Bing. They hope to use this engine to cut into Google’s share of the search engine market and possibly overtake it. However, whether or not this will work is very much up in the air. As far as the usefulness of a search engine, Bing is...
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