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How do I know if I’m spending my PPC budget wisely?

How do I know if I’m spending my PPC budget wisely?

Pay-per-click marketing is difficult to master. It can either boost your company’s profitability or drain its resources (if the campaigns are not optimized correctly). There are also so many variables to consider, like how much to spend on search versus display, and whether your PPC is focused on e-commerce or lead generation. To avoid losing […]


3rd Party Reviews In Google Adwords

After 4 months of Beta testing, Google has released Review Extensions to the full population of Adwords advertisers. Review Extensions will display 3rd party reviews underneath an advertiser’s ad, hopefully lending both security and confidence to the product or service. This should help advertisers a great deal by confirming to users that the product or […]


Google to overtake Facebook in Display Advertising

According to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States.  Google is expected to have a 15.4% share of the U.S. market. eMarketer said  Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads […]


Pay Per Click

Often, people think that the way to get to the front page on Google, is to simply pay for it. While there is some truth to this, it often works best as a short term option rather than the main focus of your search engine optimization campaign. Pay per click allows you to pay Google […]


Natural Google Results

When people think of coming up early on Google, a lot of them think that it’s a service you pay for. While that service does exist, it is not necessarily the best way to come up for your search results. Natural listings tend to receive more clicks because many internet users are becoming savvy to […]


The Frustration and Success of Pay-Per-Click Campaigns

Search engine optimization (SEO) is one of the many different types of online marketing strategies that you can use to promote your business or services on the internet. Another dynamic and often benefical option for an online marketing campaign is the use of Pay-Per-Click (PPC). While these various types of online marketing can be successful on their […]