PageRank is a rough estimate of the value that your website or webpage has in the eyes of Google. It's measured on a scale from 0 to 10, with 10 being the most valuable or relevant, and 0 being the least. For reference, consider that Google.com itself is basically the only site with a PageRank of 10, followed by sites like Yahoo.com at 9. In other words, don't expect your website to achieve a PageRank of 9 or 10 easily – or at all; for most websites, hitting a PageRank of 4 to 6 is very good.
So how does a website increase its PageRank? Though there are many factors which help determine PageRank, two of the major components are pages and links. Search engines like extensive websites with a lot of information, so a website with 100 pages would probably have a higher PageRank than a site with only 10. PageRank is also influenced by the links coming in to and going out from your website. In general, the more links from other sites that you have, the higher your PageRank.
PageRank is only one of the many variables that determine where your website shows up in natural search results, and it is only one of the things that a good SEO company will take into account. Having a high PageRank does not guarantee you good search placement, but it can help you get there.
Want to learn more about increasing your website's PageRank? Contact The Search Engine Guys at (512) 394-7234.
Breaking into an existing market is almost always difficult for newcomers, and the world of internet marketing is no exception.
When a new business sets up shop, it must deal with older, bigger, and often wealthier competitors; when a company or firm launches a new website, it must compete with older, better-established websites. The longer a website is up, the more time it has to accumulate content, construct link networks, and build value with various search engines. In order to “catch up,” the new site must expand, network, and build value at a very high rate – often not an easy proposition.
It’s even harder when a website’s market or targeted search terms are highly competitive; a website targeting a small rural community would be far easier to optimize than one targeting a large urban metroplex.
Though SEO results may take a while to show up in these highly competitive markets, achieving strong placement is far from impossible. Case in point: the new website of Los Angeles employment lawyer Perry Smith. As you can imagine, breaking into a search market like Los Angeles is pretty difficult; dozens of long-established, well-monied firms have already built up strong footholds at the top of major search engines – and there are only 10 spots available on the first page.
For a long time, Mr. Smith’s LA employment law website languished in the doldrums of online search, unable to match up to first-page competitors. It took months of expansion, pages of new content, a revamped site plan, and countless hours of link-building to bring it up to the first and second pages of Google – and the battle isn’t over yet.
What I’m trying to point out is this – breaking into a highly competitive search market on the internet is just like breaking into a highly competitive retail market in the “real world.” There’s no way to do it except by hard work, dedication, and technical know-how. But then again, at The Search Engine Guys, that’s our specialty.
Our CEO, Joe Devine, likes to say that search engine optimization is “math, not magic.” There’s a lot of truth in that statement. Sustainable white-hat SEO doesn’t rely on some mystical formula to achieve results; taking shortcuts just doesn’t work.
In other words, SEO is a work in progress. Not only do you have to fight your way to the top of Google, Yahoo, MSN, etc., but you have to constantly fight to keep your position. Slacking off for even a week could cost you placement, especially in highly competitive markets or for highly competitive terms.
Every site that we take on is a battle; we believe that the only way to the top is through hard work and mathematical analysis.
For example, we have been working with Rhode Island criminal defense lawyer James Powderly for quite a while now. Though his DUI site has already achieved very strong first page placement, his criminal law website is still moving up through the ranks. We have every reason to expect dominant placement in the near future, but we also realize that the process does take time.
How honest is your SEO company about the techniques they use and the results they achieve? Call The Search Engine Guys at (512) 394-7234 for more information.