When choosing to market online, Google and YouTube are essential channels you need to be on. Google is dominant, but just how dominant? And are they losing dominance? Some data shows that online ad revenue is being split more than it ever has, but when it comes to Organic Search, online advertising and video, there’s […]
What are Google Local Service Ads? These special ads appear above paid search ads, maps, and organic results. For example, if you search for Plumbers in Austin, you will see these results: These Local Service Ads appear above the Pay per Click Ads, map listings, and organic listings. The other unique feature of these ads […]
Spending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result […]
Matt Cutts, the head of search spam at Google, recently released a video in which he discussed a future where links weigh less into the ranking of a website. To save you 3 minutes, Google knows that as long as they’re dependent on links for the majority of their algorithm, it will always be easily manipulated. […]
With the first quarter of 2014 behind us, we wanted to take a quick look at some of the biggest news on the SEO / Google front so far this year. January: Webmasters speculate that an unconfirmed algorithm update occurred between January 8-10 due to shifts in placement and traffic drops. Google punishes a large […]
Over the years, Google has continually updated the layout of search results. On June 18th, Google announced they were rolling out an interactive carousel of local results “for local dining, nightlife, hotels, and other attractions on desktop” that will be featured at the top of the page. Below is an example of the new Local […]
Excerpts from an upcoming book by Google Chairman Eric Schmidt were published by The Wall Street Journal last week. In the article, Schmidt laid out his seven predictions for the future of the digital age, but for marketers one sentence stood out from the rest: “Within search results, information tied to verified online profiles will […]
At the annual Search Engine Strategies conference in London last week, Searchmetrics founder Marcus Tober lead a session on “Meaningful SEO Metrics.” In the presentation, Tober tackled a variety of topics including the move from page rank to author rank in the future of SEO. The presentation began with Tober explaining the importance of the […]
Google launched new search features for its Gmail inbox this week. Google introduced a new feature that enables users to search their Gmail inbox from Google.com on the desktop or their mobile phones. New search operators announced this week will allow users to search their inbox for specific types of information. Gmail previously allowed users […]
Microsoft launched a holiday themed ad campaign attacking Google on Thursday. The smear campaign is aimed at online shoppers and promotes Microsoft’s Bing search engine over Google’s for holiday bargain hunting. The “Scroogle” campaign, as it’s known, focuses on Shopper, Google’s product search engine. With the tag line “Don’t get Scroogled,” Microsoft hopes to bring […]
