When a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions!
To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide net across various channels on the internet is proving to be the best way to improve your mass tort advertising. Here is the issue: if you are a digital marketing firm like ours, but you only work in one platform (like Facebook for example), you will only push facebook to your potential clients whether it has the best cost per acquisition or not. I have to ask you, how is this best for you? Simply put, it is not. You must spread your initial investment onto multiple platforms and then MEASURE! You will then see which platform has the best cost per acquisition. Sure, there are times Facebook is the winner. However, there are times when Google paid search is the winner, there are times when HULU is the winner, etc etc. Therefore, as a lawyer, don’t be swayed to put all of your eggs in one basket. Be smart, spread your investment dollars around the first few months and then hone in on the best result for you!
At TSEG, we manage lead-gen ad campaigns on different platforms such as Google Ads, Facebook, and Hulu Ads (plus many more). We deliver multiple messages to the potential client base and measure the return-data. All data that comes back from an ad is useful even if it doesn’t result in a lead. Once we analyze this data we will discover which ad copy, which creative and which platform works the best. This is the WINNING combination for you. Once this is obtained, we lever your dollars in the best way for you to achieve the best outcome for your firm. This data-driven practice helps us deliver ½ to ⅓ the lead generation costs of our competitors. Guess what? This is not a new practice for us. Since our inception, “data-driven” isn’t a buzzword, that is how we operate. This is the driving factor that lead The Search Engine Guys to be named one of the top 200 privately held companies in the US by Inc. magazine and this process propelled Ngage to the most dominant Chat platform in the attorney market.
The short answer is no. Since we start off with a wide net – we only use a small budget to get started on a particular channel. This initial budget is to start figuring out what works and what doesn’t work. From there we improve on a weekly basis and then increase budgets.
Some mass tort law firms have the ultimate goal to get as many cases as possible, without a budget limit. In these circumstances, the client may not care if the case acquisition cost may not be the driving force behind the decision. If this is the case for your firm, multi-platform is still the way to go as you need to generate as many cases as possible.
Below is a glimpse at some of our recent mass tort campaign numbers. These campaigns are running (or ran) on more than two platforms and have detailed strategies on each one.
When I began my career at Cloud 8 Sixteen, Inc., I never imagined that I would have the opportunity to photograph attorneys from one of the most prestigious law firms in America. Fast forward two years and I am pulling up to Williams Kherkher’s office, a massive building located in Houston, Texas. Williams Kherkher is a personal injury law firm that was founded in 1983. Over the last 35 years, the firm has recovered billions for victims across the country. Photographing a firm of this caliber was both scary and exciting at the same time. I knew the shoot would be a challenge, but it was one I was ready to take on.
When I was first asked to do custom photography for this client, I thought, “Wow, what an honor! I wonder if I’m ready for this?” While I have years of photography experience, I had recently taken on this new role at work and was honored to be given such a huge opportunity. I spent the next few weeks mentally preparing for the assignment. I knew that this photoshoot would be very different from photoshoots I have done in the past. These lawyers were not my close friends or family. In fact, it was the first time I was meeting them. The only thing I knew about them was they were a big freaking deal.
I was so anxious the morning of the photoshoot. I couldn’t stop thinking about all of the unknowns. It was my first time seeing their office and I didn’t know what kind of space I would be working with. Lucky for me, all my nerves disappeared as soon as I was introduced to the lawyers at the firm. I finally realized that the day wasn’t about me but was about all the awesome people standing in front of me. The rest of the day was better than I could have ever imagined. I really enjoyed being pushed outside of my comfort zone and loved learning more about their practice. I left the office feeling extremely grateful for the day I had.
The most valuable thing I learned from this experience is that the client always comes first. If I would have continued the photoshoot believing that the day was about me and my photos, I would not have gotten the shots my client needed. Understanding this allowed me to capture images that highlighted the special qualities Williams Kherkher has to offer as a personal injury firm. When I look back on the day, I am proud of what I accomplished. I captured photos that I loved, but more importantly, I took photos my client was proud to show on their website.
The Search Engine Guys has launched a new website for the Columbia DUI defense attorneys of Truslow & Truslow.
The new website design puts the information searchers need at the forefront and showcases the experienced and approachable attorneys of Truslow & Truslow. By putting the attorney’s photos at the forefront of the design, we allow potential clients to get to know who they are going to put their faith and trust in through the criminal defense process.
Building websites for client conversion and SEO requires a specific attention to detail. Additionally, achieving desirable rankings don’t usually happen by chance. At The Search Engine Guys, we’ve been handling SEO for lawyers since 2007. To learn more about our web marketing services, give us a call at (512) 394-7234.
We’ve recently launched a new website for Therapy Hair Studio, a Houston-based hair salon. The new design implements a sleek, smooth parallax scroll, enabling it to deliver a lot of information in a way that looks great and is easy to digest. We’re really proud of the result:
If you’re looking for a new web design for your site, get in touch with us at (512) 394-7234. Our philosophy of designing websites for conversion helps keep our clients’ phones ringing.
Superbowl viewers will see a commercial created by the video team at The Search Engine Guys (A Division of CloudSixteen, Inc.) during Superbowl XXXXVI. The commercial is for the Waco car accident attorney Vic Feazell’s mobile app that was created by Big Momma Apps (also a division of CloudSixteen, Inc.).
The mobile application is available for both iPhone and Android users through the Apple “App Store” and the Android Market. Smartphone users who have the app downloaded on their phones are instantly connected to an experienced attorney in the event of an accident. Through the mobile app, users can record and store accident information, take photos of the accident, record eyewitness statements, and can immediately send that information to the firm.
Individuals who are interested in downloading the mobile app for either an iPhone or an Android device can do so by visiting the app store and downloading the app for free. Individuals who have been injured in a car accident in Waco or Austin should contact the Law Offices of Vic Feazell, P.C. or visit the website at www.wacocaraccidentlawyer.com.
The Search Engine Guys (A Division of Cloud 8 Sixteen, Inc.) are proud to announce their continued partnership with the St. Louis personal injury lawyers of the Finney Law Office. TSEG is working with the Finney Law Office to help manage the firm’s footprint on the web.
The experienced injury lawyers of the Finney Law Office proudly serve the residents of St. Louis and the surrounding areas. The firm has secured multimillion dollar verdicts for it’s clients and has recorded top 10 verdicts and settlements for the state of Missouri.
Individuals who have suffered serious injuries in an accident caused by the reckless or negligent actions of another individual may be eligible for compensation for their pain, suffering, medical bills, lost wages, and other out-of-pocket expenses. By consulting an experienced attorney of the Finney Law Office, injured individuals can discuss their legal options and may be able to take action against the party responsible for the accident.
Visit the firm’s website www.finneylawoffice.com for more information.