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Microsoft’s new “Bing it on” marketing campaign challenges Google Let’s Work Together
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Microsoft’s new “Bing it on” marketing campaign challenges Google

Microsoft’s new “Bing it on” marketing campaign challenges Google

As reported by tech-news website The Droid Guy, Microsoft is adopting the methods of the Pepsi Challenge in their new “Bing it on” challenge against the Google search engine. The challenge pits Bing up against Google in a side-by-side comparison (with the brand names removed) to see which service provides better and more relevant search […]


TSEG featured on VentureBeat.com, Syndicated on New York Times Website

TSEG article posted to Venture Beat and syndicated on New York Times technology website.


Bing Gains on Yahoo & Google – The TSEG take

According to comscore.com, Bing gained market share on Yahoo and Google. They gained .3% market share on each search engine between June and July. Most columns I have read are spinning this as a positive for Bing, and we can certainly see that angle. However, we do not view Bing as the Google Killer. In […]