by Ryne Goertz Unless I receive a direct referral from a happy client, most of the prospective clients I discuss digital marketing strategies with are also talking to other potential digital companies, as they are looking for the perfect fit to help their business reach peak performance. During these conversations, it always seems like marketing […]
How you can save your digital marketing campaigns from AdBlock We love AdBlock. If it weren’t for AdBlock, we would have to face all of those annoying, pop-up, pop-under, spammy, and obnoxious ads. Figure 1: Remember these? Surfing the web with ads blocked can feel like a real-life cheat code – you get away with […]
What are Google Local Service Ads? These special ads appear above paid search ads, maps, and organic results. For example, if you search for Plumbers in Austin, you will see these results: These Local Service Ads appear above the Pay per Click Ads, map listings, and organic listings. The other unique feature of these ads […]
What I would love to accomplish is a better experience for both lawyers and vendors at all legal conferences. Vendors We spend a lot of money to be at these conferences, from the high cost to attend, building booths, giveaways, sending salespeople and entertaining our prospective clients. That being said, we probably put too much […]
In the world of texting, emailing, and working remotely creating a personal connection can be challenging in our business communities. Yet connections in a technical world still rely on our innate, intelligent, and very human instincts because we all know when Bullshit is Bullshit. It is felt in a cold and self-serving email, the email […]
By Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are […]
Pay-per-click marketing is difficult to master. It can either boost your company’s profitability or drain its resources (if the campaigns are not optimized correctly). There are also so many variables to consider, like how much to spend on search versus display, and whether your PPC is focused on e-commerce or lead generation. To avoid losing […]
You have probably visited a company’s website and never completely understand what the business offered or what they were selling. A company can spend a significant amount of time developing a well-designed website or writing tons of content, but you may not understand what it is they do. Far too often, the company has overlooked […]
There are many different digital marketing strategies that will increase the demand for companies’ products or services. Some of these strategies include social media, chatbots, artificial intelligence, video, and live video. One essential digital marketing trend for 2019 is live video. Live video goes one step further than video in that it instantly allows consumers […]
Search Engine Friendly This is pretty plain and simple. SEO experts have performed case study after case study that show that Google ranks sites that use WordPress higher than those built on other platforms. The reason for this is because the WordPress framework makes it easier for Google to crawl and index the pages on […]