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The Cloud Moves Up

115wildbasinCloud[8]Sixteen, Inc., got its start as The Search Engine Guys (TSEG), a Search Engine Optimization company that our CEO and CTO ran out of their homes before making the company’s first move into a 500 sf office space in Westlake. After outgrowing that space, the company moved to a four-roomed, 1,000 sf office downtown next to the Driscoll Hotel.

In late 2008, TSEG moved from its small downtown office to a much larger space on the third floor of an office complex in South Austin. After expanding into the office adjacent to ours, renting additional offices on the second and first floors of the building, starting Ngage Live and Big Momma Apps, and uniting under the parent company Cloud[8]Sixteen, Inc., the Cloud has moved once again to accommodate our continued growth.

On June 1, Cloud[8]Sixteen, Inc. moved into a beautiful 12,492 sf office located at 360 and Wild Basin Rd., just north of Bee Caves. The new space has an incredible view of the hill country and has allowed the entire Cloud family to work together in the same office for the first time in almost 4 years. While our unique decorative stylings have followed us from the old office, we’re all excited about the opportunities for growth that this new office will bring, and are already working on making memories in our new home.


The Cloud Plays Billiards

SEOEight members of the Cloud family walked into Slick Willie’s pool hall as a team with heads held high. That particular night, they did not leave in quite the same spirits.

Aaron Dillon, Ngage Operations Manager, had experience in Pool League Play from years previous and decided to collect seven other members from Cloud [8] Sixteen, Inc., to form a pool team for a local Tuesday night league. One week later, our dynamic group entered into 9 and 8 ball competition. With varied levels of pool experience, the rag tag team had a few rough weeks in the beginning, but has been making vast improvements with each passing week.

A string of close losses and meaningful victories in the last couple matches has led them to the opportunity to jump up 2 spots this past Tuesday. While their record may not be the best, in true Cloud fashion, the team has already garnered a reputation for being a social force, forging new friendships with each team they compete against. Everyone is in high spirits and looking to spend the second half of the season fighting for a position in the End of Season Tournament.

If any ringers out there would like to join the Cloud Family for the purposes of elevating the pool team, send applications to sgerald@cloud816.com.

Andrew Cox  July 15th, 2013 – Posted by to Company Events.

To contact the author, emails can be sent to: acox@thesearchengineguys.com


SEO Toolkit Spotlight: Majestic SEO

Here at The Search Engine Guys, we take pride in our agility; we’re quick to execute client requests and responsive to Google algorithm updates, all while managing our daily tasks. As a player in the tech and web game, having an edge up on our competition is always important. And we would not be able to maintain our competitive edge without a variety of tools at our disposal, day in and day out.

majestic-seo-logo-1

As the SEO Strategist, the tool I use most when I’m working is Majestic SEO. Majestic offers a myriad of tools to really take a deep look at a given website. Similar to many other online services (including search engines), Majestic SEO compiles what I personally believe to be the largest and most complete data set available. While they are not the only service to provide this kind of reporting, based on my experience, the metrics that Majestic SEO uses are the most beneficial and accurate on the market. From the Majestic page “About Us“,

Majestic SEO surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic SEO is constantly revisiting web pages and sees around a billion URLs a day.

Majestic SEO is Loaded with Features

The most frequently used Majestic tool would definitely be the Site Explorer. Its easy-to-navigate interface allows large data sets to be parsed and summarized to make sure you see all of the most valuable information about a site all on one page. Simply enter in the URL you wish to investigate, click explore, and voila!

Majestic SEO   Backlink Checker   Site Explorer

Once you’ve entered in your URL, you’re whisked away to find the Explorer Summary. This page displays all kinds of valuable information, like:

  • External Backlink Count
  • Referring Domain Count
  • Referring IPs
  • Referring Class C Subnets
  • Page Title
  • Anchor Text Distribution
  • 5 Most Valuable Links
  • Back-link Discovery Graphs

While this page displays only a summary, being able to visualize the important pieces of each section lays the foundation for professional site analysis. There are clickable tabs that allow you to delve deeper into each section, as you’ll notice below:

Site Explorer Results   Summary   Majestic SEO

Click to enlarge.

Using Majestic SEO to Recover from Penguin 2.0

On May 22nd, Matt Cutts announced that Google had begun rolling out an algorithm update known as Penguin 2.0. Webmasters were quick to notice that many of the sites that lost ranking on the Search Engine Results Page (SERP) had something in common – over optimized anchor text. What had once been a viable strategy was now being frowned upon. Without a tool like Majestic SEO Explorer, noticing these trends would have been much, much harder.

Site Explorer Results   Anchor Text   Majestic SEO

Click here to enlarge.

Packages and Pricing

Another thing to love about Majestic SEO is the multi-tiered pricing structure. For starters, if you are interested in exploring a site that you own, there is free access by going through a quick validation process. This free access extends only to exploring your own site, but for the average website owner or in-house marketing guy, this is a perfect taste of what is to come with the monthly pricing.

The first paid package is the Silver tier at $49.99 a month. Compared to Majestic’s two major competitors, this entry level tier is easily the most affordable. This package offers everything that an individual or small business would need, including 60 detailed reports a month, and a maximum of 5 million analyzable back links.

The second paid tier is the Gold tier, at $149.99 a month. Compared to Majestic’s competitors, this mid-level package is still the most affordable. The major differences in the Silver and Gold packages are the increased number of detailed reports allowed monthly (300 a month) and an increase in the maximum number of analyzable back links (25 million). This tier will offer plenty of functionality and has plenty of allocated resources for even a large, enterprise-level corporation.

The final, largest tier is Platinum. At a whopping $399.99 monthly, you are offered the ability to run a staggering 950 reports per month and analyze up to 100 million back links. The big difference in the Gold and Platinum tiers is the ability to access the Majestic API, giving developers easy access to parse the database and extract information to build their own reports.

The Final Verdict

At The Search Engine Guys, we have subscribed to and used Majestic SEO on a daily basis for over 3 years. We would not be able to handle the high volume of client reporting and data analysis we examine without the tools provided by Majestic SEO, and recommend it to anyone looking for a comprehensive way to do website analysis. With continued updates and support, the team behind Majestic continues to impress us, and we’re looking forward to maintaining our relationship with the company for years to come.

Bradley Lewis  July 8th, 2013 – Posted by to Search Engine Optimization.

To contact the author, emails can be sent to: blewis@thesearchengineguys.com


Google Hits June With A Heat Wave

lawyer seo for attorneys

Ever since Matt Cutts, Google’s head engineer in charge of web-spam released a video in May about what to expect in the next few months in terms of SEO, there have been noticeable fluctuations in the search results for many website owners.

The MozCast Google weather tracker is a tool designed by the highly regarded web-marketing company Moz. Recently, their “Mozcast” site displayed what many SEO experts consider to be alarming temperatures in the month of June. A “regular” temperature reading is usually somewhere between 50 to 80 degrees, but two readings this month have shot up over 100 degrees, breaking records in the weather chart. In fact, June 27, 2013 yielded a 120 degree reading, the highest ever seen in the history of MozCast. Overall, changes in the Google algorithm have shaken up the search results a few times this past month, including roll outs such as:

  • 10 Day Panda Monthly Update
  • Payday Loan Algorithm
  • Partial-Domain Match Update
  • Multi-Week Update

10 Day Panda Monthly Update (Panda Dance)

In March, Google mentioned that they will stop publicly announcing Panda updates, as the algorithm will continue to roll out monthly. Google is currently pushing out Panda updates over a 10 day period every 30 days.

What does this mean exactly? Google pushes the update on a specific day, so from that start day, the algorithm will continue to push out over a 10 day span. The push will continue to repeat itself every month.

Google has been working on refining the Panda algorithm to help sites that are lingering “on the border” of being impacted by the update. Cutts mentioned that they are “softening” the Panda algorithm by adding signals to search for quality metrics on these types of websites. It is unclear as to how soft these roll outs will be or how much change will take place in the search results.

Payday Loan Algorithm

Cutts also mentioned in this video (at 2:30) that there will be a new search update targeting “spammy queries.” Roughly a month after the video was posted, Cutts sent a tweet out confirming his statement in the video.

Certain industries, one being payday loans, are infamous for abusing Google’s algorithm by using automated software to build quick backlinks within a short amount of time. Of course, these websites do get caught after some time and lose their rankings once detected. Once the website gets flagged by Google for their unfavorable link building tactics, these companies then toss the old website, start over with a new website, and repeat. This “churn and burn” method is considered illegal and has been on Google’s action list to clean up.

This algorithm update is aimed to target link building and spam tactics globally. Other affected search terms include “car insurance” and pornographic related queries.

Partial-Domain Match Update

On June 25th, the MozCast reached 113 degrees, ousting the previous high of 102 degrees set on December 13, 2012. In this blog post by Dr. Peter J. Meyers from Moz, he discusses case studies monitoring de-personalized and de-localized queries.

Meyers conducted two different studies on the search terms “limousine service” and “auto auction.” Both cases showed similar patterns that indicate a partial-match domain update.

Multi-Week Update

While the temperature in MozCast is experiencing high levels of fluctuation, Cutts also threw a Multi-Week update into the mix. Details on this update haven’t been confirmed yet, but there have been speculations as to what kind of update this will be. Will it be a follow up to the Payday Loan Algorithm or is this PMD update just a trigger to something of greater impact?

Cutts announced the rollout was happening on June 21, 2013 and will continue to affect the search results until the week after July 4, 2013. We’ll keep an eye on this while this update keeps rolling out through the month of July.

Why does Google push out algorithm updates so often?

Google strives to improve the quality of search results for the user by keeping quality sites ranked high and devaluing sites that prove to be harmful or untrustworthy. To assure that Google users have the best matching results for their queries, algorithm pushes are necessary to keep spam and questionable websites off your results page.

What should you expect for July?

There will be constant algorithm fluctuations this next month, considering the turbulence that occurred in the last week of June. If the pattern continues with the Multi-Week update, we could be approaching a few more stormy SEO days. Look out for:

  • Advanced spam detection as Google is constantly fighting off low quality and irrelevant websites
  • Google working on improving malware detection
  • Due to the consistent Panda roll outs, Google will be working on improving this update by adding new metrics and quality signals

What does this mean for you?

If your site has lost placement recently or has been moving around in the SERPs, the high number of algorithm changes that rolled out in June may be the reason. While we expect things to start settling down soon, the effects of these updates are likely to continue for a little while longer.

Nancy Tran   July 3th, 2013 – Posted by to Search Engine Optimization.

To contact the author, emails can be sent to: ntran@thesearchengineguys.com


Google Announces Local Carousel Display

local seo for attorneys

Over the years, Google has continually updated the layout of search results. On June 18th, Google announced they were rolling out an interactive carousel of local results “for local dining, nightlife, hotels, and other attractions on desktop” that will be featured at the top of the page. Below is an example of the new Local Carousel:

GoogleCarousel
Click to enlarge
 

On the day of the announcement, Google+ Local community manager Jade Wang offered advice for businesses in a post on the Google and Your Business Forum:

How can I get my business to show up in the carousel?

While we can’t guarantee inclusion in search results, we can say that the carousel will show results from listings in Google Maps using categories. Just as in regular ranking, Google’s algorithms take into account many factors to select the places and results that are most relevant to the user. This algorithm based approach is also used to decide which businesses are in the carousel.

Why is this feature only available for some business verticals?

We’re committed to providing users a high quality search experience for every query. The carousel filtering experience is a good fit for some categories of local businesses. We will continue to experiment with different designs and interfaces to make sure that users get the information they’re looking for, fast.

I’d like to see this feature in more languages and countries, please!

We’ll work as fast as we can to roll out new features in as many places as possible, but have nothing to announce at this time.

My business is on the carousel, but I’d like to change the photo. How can I do that?

The Google business listing is one of several sources we use for the photos in the carousel, and making sure high-quality images are posted to it will help improve your photo. However the image selection, like the actual ranking of businesses, is primarily decided by algorithms and so we can’t guarantee complete control over the image.

While the answers to the questions listed above offer some great insight, you may still be asking yourself the following questions:

  • What are the most important factors that stand out on Local Carousel?
  • How will the carousel change user behavior?
  • What does this mean for local businesses and how will this affect their local search strategy?

At The Search Engine Guys, these are all important questions we discuss when building our local search strategy. We have dedicated our time to studying the history of changes regarding local search and keep ourselves informed regarding the most recent updates.

Standing Out On Local Carousel

In comparison to the previous local results on Google, the new carousel displays results horizontally versus vertically. There must be at least 5 local results for the carousel to be displayed. If there are any fewer, it will show the original 1, 2, 3, or 4 pack display. It was noted by local search expert Mike Blumenthal that “the new Local Carousel will show up to 20 results if there are that many in any given market.” Depending on the size of your screen, the number of results that will display before using the scrolling feature will vary. Each business result will feature a photo, the business name, and rating and review information. The photo below shows how the Local Carousel aligns with the old 7-pack result set:

GoogleCarouselResults
Click to enlarge
 

The Carousel Effect: Higher Click-through Rates

I am interested in seeing if the clicks for local results will be more evenly distributed now that the results are showing horizontally versus vertically. In an article posted on Search Engine Land, they discuss a study conducted by search marketer Matthew Hunt who used heat maps to gauge interest levels for results. It was discovered that 48% of searchers click the carousel while only 14.5% of users clicked the map. I also look forward to seeing if the photo selected by the Google algorithm for local listings has an impact on click through rates.

HeatMap
Click to enlarge
 

Round and Round We Go: Back to 5 Star Ratings

Now more than ever, it is important to place locally on Google. Because the carousel features an image for each business, it is important that all of the photos you have posted are high quality and representative of your business. Reviews will also become more important because of Google’s announcement discussing the return of the 5 star review system. Once a business has received 5 reviews, the stars will be highlighted in gold , which could be a determining factor for piquing user interest.

CastleberryElison
Click to enlarge
 

The Future of Local Search

It is hard to be certain what changes or updates will be made in the future, but it’s important to always be prepared. Will Google slowly roll out the Local Carousel to other categories, such as attorneys? We aren’t quite sure, but we are adjusting our local search strategy in case it does. Will the local carousel extend to mobile search results, where the local results predominantly show before the organic results? If so, it will be crucial to gain local placement. Here at The Search Engine Guys, we begin researching updates as soon as they are announced and discuss what potential changes could happen in the future in order to be better prepared. We are anxiously waiting to see what Google will do next.

Shea Benedict  July 1st, 2013 – Posted by to Google.


Design With Intent: Tracking Eye Movements with Heat Maps

web design for law firms

Since the idea of the internet and websites first caught on around 1989, marketers and designers have been studying intently to find the best way to leverage consumer interaction. Just like in traditional marketing, a great deal of research is conducted with the intent of discovering how web users engage with the information on any given website. When The Search Engine Guys take on a new client for design and optimization, one thing we try to keep in mind is the way people naturally scan any given page for information that they’re looking for. Luckily, we don’t need to spend much time researching this user interaction because there are plenty of other groups interested in this kind of data, and they have made it readily available to anyone who searches for it. I want to provide a little bit of insight into some of the more popular studies on eye-tracking and how we use these data in our designs.

Eye Tracking is Nothing New

The idea of tracking eye movements and creating diagrams dates back to the late 1800’s when a French ophthalmologist noticed his test subjects were reading in a series of short stops and quick movements, as opposed to a long, smooth sweep. Here is an early diagram of fixations and saccades, the quick movements from point to point:

Early diagram of fixations and saccades - quick movements from point to point.

This observation was further explored in the 1900’s, first with primitive contacts that had aluminum pointers, and later by reflecting beams of light off of the subjects’ eyes and onto a film. It was later observed that eye movements are largely dependent on the task given to the user. To quote Alfred L. Yarbus,

“Records of eye movements show that the observer’s attention is usually held only by certain elements of the picture…. Eye movement reflects the human thought processes; so the observer’s thought may be followed to some extent from records of eye movement (the thought accompanying the examination of the particular object). It is easy to determine from these records which elements attract the observer’s eye (and, consequently, his thought), in what order, and how often.”

In the 1980’s we saw the advent of real-time eye tracking using computers. This allowed for a much more accurate depiction of how the user interacts with any given image or text. The pieces were finally coming together to lay the foundation for eye tracking on web pages.

Microsoft Is Watching You

Well, not in the scary big brother sense. In 2009, Microsoft sponsored a popular study titled, What Do You See When You’re Surfing? Using Eye Tracking to Predict Salient Regions of Web Pages. The premise of the study was to gain “an understanding of how people allocate their visual attention when viewing Web pages”. While there had been similar studies in the past, the researchers point out that these studies were generally ambiguous, only identifying scan paths as opposed to fixation time, or using only three different sample pages for test subjects. Leveraging an eye-tracker built by Tobii Technology, Microsoft presented 361 web pages to 20 test subjects. With the data they collected, Microsoft was able to describe the general flow of eye movements, which provides us with invaluable information about user interaction. A few notable facts:

  • A 2006 study concludes that the “average U.S. based internet user viewed 120 web pages per day” (I would estimate my personal use to be three or more times that number.)
  • The majority of web browsing, roughly 50% – 80%, involved pages that the user has visited in the past.
  • Because of prior experience on the web, most users have expectations about where they will be able to find information on any given website.

The study suggested that those who use the internet once or more a day spend less time actually reading the content, and scan pages faster than those who do not use the web as often. Other findings include:

  • During the first second that a given user opens a web page, they most frequently glanced at the Center-Left, then the Top-Left, and then the Center-Center. When the user returned to the page and on subsequent views, the user is most inclined to look at the Top-Left, Top-Center, and Center-Left. These are generally where logos, headers, and navigation can be found.
  • There was much less interaction with the Center-Right and Bottom-Right sides of the pages, which may be due to the frequency of ads placed on the right side of search engines, news websites, and blogs.

F-Shaped Patterns Make Practical Sense

The most linked-to research done on eye-tracking was conducted by the Nielson Norman Group, or NN/g. The study is a 355 page report based on usage data from over 300 users looking at hundreds of different websites. The findings revealed many important insights.

We found that users’ main reading behavior was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F and has the following three components:

  • Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar.
  • Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F’s lower bar.
  • Finally, users scan the content’s left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.

F-shaped heat maps.

F-shaped Heat Maps

NN/g also reported several interesting bits about different reasons users utilize search functions, how they analyze those search results, and how they choose which to choose:

  • Some people search to find the answer to a question, and get their information from the title or description of a search results, removing the need to click-thru to the actual website.
  • 59% of people don’t look past the third result on a search engine result page (SERP).
  • There is a 25% increase in attention to information delivered through bullet-points (is it working?)

One final point worth mentioning from this study is the classification of scanning behaviors, and why people may read more or less content on your website.

  • Exhaustive review: People look extensively and repeatedly at an area or page because they expect the information they want to be there, but they cannot find it.
  • Directed scanning: A person looks for specific information such as a name or word and expects to find it on the page.
  • Motivated scanning: Scan patterns fueled by good page layout, interesting content, personal interest, or a trusted suggestion.
  • Impressionable scanning: A person is more open to reading the words as the author has written them.

What Does This Mean for You?

Here at The Search Engine Guys, we pay attention to details like these to make sure that our clients’ websites are optimized to capture the attention of the user. Our goal is to make sure the user has quick access to whatever information they may have been looking for. Contact and brand information is seen quickly, followed by easy navigation to deeper areas of information. Thinking about it, it makes sense that web designers use this kind of knowledge to help map the flow of a website. Being able to leverage the instincts of a user means higher conversion rates and in turn, more leads, and that’s good news for everyone.

Bradley Lewis  June 24th, 2013 – Posted by to Search Engine Optimization.

To contact the author, emails can be sent to: blewis@thesearchengineguys.com


Preparing for Penguin 2.0

We have been through 5 major Google algorithm updates in the last 6 years and dozens of minor updates. Google recently stated that “We make over 500 changes to our algorithms a year, so there will always be fluctuations in our rankings in addition to normal crawling and indexing.” Additionally, SEOMoz reports that there have been 76 notable algorithm updates since 2007. Most of the minor updates go largely unnoticed by everyday users of Google and may feel more like typical fluctuations due to the content changes in the index.

Major updates are more like 50 year storms, and during major updates, it’s not uncommon for sites that enjoyed dominant first page positions to drop out of the top 10 pages.

Currently, the industry is buzzing with talk of a major update that Matt Cutts has labeled Penguin 2.0. Given the buzz, we thought we would share our 10 cents on how to handle the next “big one,” whether it happens this week or in 10 weeks:

  1. Cultivate a healthy paranoia. Most in the SEO community know what this means, because in the aftermath of a major update, the chaos and confusion is thick. During this time it’s important to question everything you read. Make sure you ask yourself if the information is coming from a “talking head” who is talking about what happened or from a web master with skin in the game. Be skeptical of statements of fact and leery of predictions. Early statements may very well be true, but to know for certain, tests need to be run to validate and verify them.
  2. Don’t over-react. Let the dust settle before you draw conclusions. It is tempting to be shortsighted and draw knee-jerk conclusions during a major algorithm update, but try not to. Conclusions should be formed, but not in the opening days, or weeks following an update. If past updates are good indicators of what will play out (they may not be), it will take a few months for the SEO community to know what happened and how to proceed.
  3. Be Proactive. Since we know that in the past, the Penguin update generally affects a website based on its backlink profile, it is easy to audit websites routinely to make sure that your site is consistently meeting the quality standards set to keep it from being penalized.
  4. Have an alternative traffic plan in place. The fastest way to replace lost traffic short-term (if your site has lost organic placement) is via Google Adwords and other CPC platforms (Yahoo/Bing, Facebook, LinkedIn). Consider industry directories and industry specific email/phone and lead-generation platforms.
  5. Give it some time, but not an indefinite amount of time. Every time a major update occurs, the SEO community goes into “all hands on deck” mode for months. There is stress, panic, uncertainty, theories, frustration, and resignation. However, about 6 weeks out, the new system begins to be more clear. It’s important for clients to be in communication with vendors during this time, but not daily or even weekly. Every 10-15 business days is about right for the dots to start connecting.
  6. Be willing to adapt. Accepting that what was true yesterday may be false tomorrow is painful. Be data driven, not “hunch” driven. Just because you think Google might have done X, remember that it’s only a theory until you test it multiple times and verify it. This has always been the reality of how Google ranks websites. For whatever reason, though, people have a hard time accepting this fact. It takes humility to accept that Google holds the keys.

Ultimately, when the algorithm is updated, the best course of action is to take a deep breath and evaluate everything that changes. Compare what the sites that were penalized have in common and what the websites that held strong have in common. Take action appropriately and with time, the results will return.

Here is a helpful video from Matt Cutts on Penguin 2.0 and what changes to expect in the coming months.

 


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Google Chairman’s Predictions Hint at AuthorRank

Excerpts from an upcoming book by Google Chairman Eric Schmidt were published by The Wall Street Journal last week. In the article, Schmidt laid out his seven predictions for the future of the digital age, but for marketers one sentence stood out from the rest:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in more users naturally clicking on the top (verified) results.”

To many, this seemed less like a prediction and more like a veiled confirmation of what marketers had long suspected: AuthorRank is coming.

Great AuthorRank graphic by Mode Digital.

Great AuthorRank graphic by Mode Digital

The AuthorRank saga began in 2005 when Google filed a patent for something called “Agent Rank.” The document described how the search engine could use a number of metrics to determine an “agent’s” position within a subject area. By outlining a way to consider an agent’s popularity and authority within a given subject area, marketers inferred that Google was looking to supplement the cold statistics of search with human factors.

Traditionally, Google had not had access to enough data to warrant using social interactions as a direct ranking factor. The company found a way to solve this problem in 2011 with the introduction of Google+. With its social network providing access to a trove of qualitative data, the logical next step was to incorporate it into search. Thus, AuthorRank became a reality.

Simply put, the goal of AuthorRank is to determine the credibility and popularity of an individual and the content they publish. Many factors that will likely have an impact on AuthorRank are old-hat for SEOs, such as: the number of followers on social networks and the frequency of shares, as well as the number of links, Likes, tweets, etc. The difference, however, is that Author Rank ties these metrics to the individual who publishes the content – not the website that hosts it.

This change has huge implications in the SEO world, but the first step for anyone marketing online is to claim authorship of their content. Any content a marketer has created should be tied to a verified Google+ profile. This means an author’s Google+ profile must have a link to the pages that host their content, and vice versa. Once this is done, the long climb to dominant Author Rank begins.

Everyone in the SEO industry is anxiously awaiting Google’s Panda Update 25. It is not yet known if this specific update will further the push from Page Rank to AuthorRank, but Google is clearly headed in that direction. The web strategists at The Search Engine Guys have been preparing for the move to AuthorRank for some time. If you have questions about SEO, AuthorRank, and how to prepare your website, please contact us today.


Ambrose Redmoon

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