by Stephanie Lemley In the world of texting, emailing, and working remotely creating a personal connection can be challenging in our business communities. Yet connections in a technical world still rely on our innate, intelligent, and very human instincts because we all know when Bullshit is Bullshit. It is felt in a cold and self-serving […]
By Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are […]
Pay-per-click marketing is difficult to master. It can either boost your company’s profitability or drain its resources (if the campaigns are not optimized correctly). There are also so many variables to consider, like how much to spend on search versus display, and whether your PPC is focused on e-commerce or lead generation. To avoid losing […]
You have probably visited a company’s website and never completely understand what the business offered or what they were selling. A company can spend a significant amount of time developing a well-designed website or writing tons of content, but you may not understand what it is they do. Far too often, the company has overlooked […]
There are many different digital marketing strategies that will increase the demand for companies’ products or services. Some of these strategies include social media, chatbots, artificial intelligence, video, and live video. One essential digital marketing trend for 2019 is live video. Live video goes one step further than video in that it instantly allows consumers […]
Search Engine Friendly This is pretty plain and simple. SEO experts have performed case study after case study that show that Google ranks sites that use WordPress higher than those built on other platforms. The reason for this is because the WordPress framework makes it easier for Google to crawl and index the pages on […]
Working with a digital marketing agency can increase the speed and return on your digital advertising investment. An agency most likely has the resources and experience to achieve better results than either an in-house team or the up-and-down world of freelancers that come with widely varying skills and ability. However, while most agencies will be […]
What do you define as a conversion? A conversion, in internet marketing, occurs when a visitor on a website completes a desired goal, such as filling out a contact form, calling the phone number, or engaging in an online chat platform. That is the simple way to look at a conversion. On the other end […]
Spending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result […]
Have you ever purchased a service from a marketing company who promised to be there for you no matter what happens? After signing up, did your account manager fail to answer your call, or return your call much later in the week? This is a clear sign that the company is either a.) unable to […]