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How Much Should I Be Paying for SEO? And Where Does Your SEO Fee Go?

By Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are […]


Google is Still King (and Will Be for The Foreseeable Future)

When choosing to market online, Google and YouTube are essential channels you need to be on. Google is dominant, but just how dominant? And are they losing dominance? Some data shows that online ad revenue is being split more than it ever has, but when it comes to Organic Search, online advertising and video, there’s […]


Social Media Ads – Where Law Firm Ad Spend is Shifting

What Used to Work Lawyer advertising trends shifted away from billboards, print, radio, and television ads a very long time ago. Although law firms continue to include these mediums in their marketing strategies, it should be clear that nowadays marketing budgets are increasingly invested in digital advertising more than older, traditional methods. In fact, 2019 […]


Multi-Platform Approach to Mass Torts

When a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions! To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide […]


Google My Business Verification and Optimization Guide

One of the largest influencing factors on gaining local visibility on Google is the verification and optimization of your Google My Business listing. When people search for a lawyer near them they’re usually looking to hire someone, so it’s important the information about your business that shows up on Google is as accurate and optimized […]


What is the Importance of Online Directories?

When building out the marketing strategy for your law firm or small business, you might ask yourself if it’s worth taking the time to build out business citations and add firm to niche, relevant directories. Directory and listings management is tedious, time consuming, and can cost money. However, these listings are extremely important to maintain […]


Quantity vs Quality of Reviews

Getting an online review from one of your law firm’s clients can make all of your hard work feel like it was worth it. Getting detailed, thoughtful testimonials for others to see is top tier word-of-mouth advertising since the review will stay up on your profile forever. But what are potential clients really looking for […]


What Does My SEO Company Do With My Money?

If you could pay Google “X” dollars per month to put your website in that highly-competitive first spot for every search, you would do it. The value of that top-ranked spot, not the amount of work that goes into getting there, is what matters to your business. That being said, there is no one we […]


The Search Engine Guys are a 2019 Austin City Excellence Award Winner!

The results are in! The Search Engine Guys have been awarded a 2019 Austin City Excellence Award by UpCity. Out of 465 marketing service providers in Austin, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, search score, domain authority and more. As one […]


4 Things to Factor in When Picking a Marketing Company

by Ryne Goertz Unless I receive a direct referral from a happy client, most of the prospective clients I discuss digital marketing strategies with are also talking to other potential digital companies, as they are looking for the perfect fit to help their business reach peak performance. During these conversations, it always seems like marketing […]