Our CEO, Joe Devine, likes to say that search engine optimization is “math, not magic.” There’s a lot of truth in that statement. Sustainable white-hat SEO doesn’t rely on some mystical formula to achieve results; taking shortcuts just doesn’t work.
In other words, SEO is a work in progress. Not only do you have to fight your way to the top of Google, Yahoo, MSN, etc., but you have to constantly fight to keep your position. Slacking off for even a week could cost you placement, especially in highly competitive markets or for highly competitive terms.
Every site that we take on is a battle; we believe that the only way to the top is through hard work and mathematical analysis.
For example, we have been working with Rhode Island criminal defense lawyer James Powderly for quite a while now. Though his DUI site has already achieved very strong first page placement, his criminal law website is still moving up through the ranks. We have every reason to expect dominant placement in the near future, but we also realize that the process does take time.
How honest is your SEO company about the techniques they use and the results they achieve? Call The Search Engine Guys at (512) 394-7234 for more information.
One of our big selling points here at The Search Engine Guys, is our exclusive partnership agreement. (Not sure what this is? Go to http://www.tseg.com to read about it). We believe that SEO works best through a long-term relationship with a client, not through a haphazard cookie-cutter approach.
Take Alexander & Associates, for example. They are a rapidly-growing family law and criminal law firm in the Denton, TX area, serving clients in Denton, Dallas, and Tarrant Counties. We have been working with them on an exclusive basis for quite some time, and we like to think that their rapid growth is due, at least in part, to the excellent web presence we have helped them develop.
Apparently Alexander & Associates agree, because they have asked us to build their first, second, and now their third website. Their newest is a new family and criminal law website specifically targeting the Frisco, TX area. Though the site is relatively new and is a work in progress, we expect it to be very successful in the near future. So if you need a Frisco divorce lawyer or a Frisco criminal defense attorney, give Alexander & Associates a call.
On the other hand, if you’d like to get in on the same kind of exclusive partnership that The Search Engine Guys have with Alexander & Associates, give us a call at (512) 394-7234.
We recently launched a new website for Pete Leehey, a motorcycle accident lawyer in Iowa. He's not your typical personal injury attorney; we might describe him as a biker who just happens to be an award-winning lawyer as well.
But we're pretty proud of the way this site turned out; it really shows the impact that customized design and custom photography can have when properly executed. Definitely not a stock website in any sense of the word.
Check the site out www.iowamotorcycleaccidents.com.
Want a site like Pete's? Give The Search Engine Guys a call at (512) 394-7234.
When’s the last time you looked at your website and asked yourself: “What message am I trying to convey? What is the first impression I want to create? Who’s my target audience?”
Anyone in the marketing business understands the importance of a focused, target-specific, and clear message. When an advertising agency designs a marketing campaign for its clients, they spend hours coming up with the core message of the campaign, because they know that this message will form the basis for every commercial, every billboard, and every slogan.
Website design is no different. Every aspect of a good site – a site that translates into new business for you – must be designed with a specific goal in mind. In other words, for a site to be truly effective, both in terms of conversion efficiency and in terms of SEO-friendliness, it must be unique to your needs and your audience.
Uniqueness in marketing…seems painfully obvious, doesn’t it?
Yet this “painfully obvious” fact seems to be ignored by many websites, especially when it comes to written content. Stock content is probably one of the worst things you can put on a site; not only does it detract from SEO value, but it also creates a bad impression on site visitors.
Even “semi-stock” content needs to go. I understand the allure of this kind of canned content; when a search engine optimization firm handles dozens, hundreds, or even thousands of websites, it’s very tempting to re-use snippets of content, especially for repetitive sections (such as the “Call us if you need our services…etc. etc.). A subtler, but just as insidious problem is the tendency to fall into a “message rut” across pieces of content or even between sites. The theme of each site should be unique; one personal injury attorney may emphasize ‘justice,’ while another might emphasize ‘compassion’ – using the same type of content for both sites is inefficient and ineffective.
Want to learn more about targeted content development? Call The Search Engine Guys at (512) 394-7234.
It’s shocking, really, how many outdated, dysfunctional, and cheap-looking websites are floating around the internet these days. It’s even more shocking that many of these websites belong to some of the most respectable firms and professional companies in the country.
These firms, who probably spend thousands of dollars on beautiful print advertisements and impeccable office decor, are strangely reluctant to invest in search engine optimization (SEO), website design, or other forms of internet marketing.
We can only ask: “Why?”
Today, more and more people are turning to the internet to find goods and services of all kinds. Consumers, particularly those under the age of 50, are far more likely to use an online search engine than to use the yellowpages. Yet many companies would rather buy a full-page ad in the phone book than invest in a new website. We can only imagine how many potential clients and customers are slipping through their fingers.
Where are your advertising dollars going?
Want to learn more about online marketing? Call The Search Engine Guys at (512) 394-7234.