When people think of coming up early on Google, a lot of them think that it’s a service you pay for. While that service does exist, it is not necessarily the best way to come up for your search results. Natural listings tend to receive more clicks because many internet users are becoming savvy to the use of pay per click advertising.
Coming up naturally is a little more difficult than writing a check to Google, but it is also worth the effort. While no one knows exactly what Google’s ranking formula is for websites, there are some SEO companies that get close enough to produce good results. Part of that formula is having constantly updated content that is relevant to your search terms. Without that, your website will not show up where you want it.
If you want to know more about search engine optimization and how to have your website come up on the first page of Google, contact The Search Engine Guys today at (512) 394-7234.
Microsoft has recently released a new search engine called Bing. They hope to use this engine to cut into Google’s share of the search engine market and possibly overtake it. However, whether or not this will work is very much up in the air.
As far as the usefulness of a search engine, Bing is not very different from Google. Search results are much the same, but are presented in a different way. Bing has added categories and changed the presentation of multimedia searches. But will this be enough to bring down Google? Probably not.
At this point, Bing is fighting Google on a name brand basis. If it does well enough, Google will likely make changes in its interface to keep its current users and draw back its former users. This is simply how businesses work and compete, benefitting the consumer in the end.
The Search Engine Guys is a company that provides search engine optimization, web design, content development and other services. If you would like more information, contact us at (512) 394-7234.
We are hosting our Internet talk radio show today at 4pm CST. You can tune in by clicking this link http://www.blogtalkradio.com/joedevine
We will be discussing how to create web sites that convert. A little hint, it is not always the prettiest site, it is the site that hits the four major buying habits of a consumer. If you are unaware of these buying habits or how to create a web site that touches on these habits, tune in today!
To all of our legal clients, please view the below email with extreme caution
Name: Soon Seng Machinery & Trading Pte Ltd
Comments: Dear Attorney,
We would require your legal representation for our North American delinquent Customers. We are of the opinion that a reputable attorney is required to represent us in North America in order for us to recover monies due to our organization.
We understand that a proper Attorney Client agreement must be entered into by both parties. This will be done immediately we receive your letter of acceptance.
Tuck Seng Chia
Soon Seng Machinery & Trading Pte Ltd
16 Marsiling Industrial Estate Road 9 #01-41,
This email is hitting our legal clients. It appears to be a hoax. Please be careful of these types of emails
Name: Patrick Chan
Colour Zine Manufacturing Company is a manufacturing company in Asia. We require your legal representation for in your state in Collection/Litigation in your state. Let us know if you can be of help.
Everyone's taking aim at Google these days. Whenever a new search engine launches, pundits speculate on the possibility of the newcomer being a "Google killer." So far, no truly viable challengers have emerged; in fact, few recent search engines have even achieved respectable market share. You might remember the disastrous, bug-ridden debut of Cuil, a search engine created by some former Google employees, which billed itself as the largest index of webpages in the world.
The launch of WolframAlpha, the brainchild of Stephen Wolfram, predictably triggered the usual storm of speculation from web marketers and journalists alike. But should Google really be concerned?
To begin with, WolframAlpha isn't really a direct competitor at all. It's not a true "search engine;" rather, it's a "computational knowledge engine" that manipulates its own database of information to compute answers to a user's query. Instead of returning a familiar list of relevant websites, WolframAlpha presents its own results in a report format. These results, according to WolframAlpha's terms of service, belong to the company, and users are required to attribute the information accordingly. Not exactly typical search engine fare.
As one might expect from a debut launch, WolframAlpha came complete with its own set of bugs. Most notably, the engine doesn't seem particularly adept at answering all queries. While searching for "New York" returns a nice list of information about the city's population, weather, etc., the engine doesn't do nearly as well with all questions. A search for "What is SEO?" turned up information on a spacecraft called Bhaskara.
In many other cases, WolframAlpha returns no information at all and simply informs you that it was unable to understand your question. Not very helpful, especially when you consider that most other search engines would return something for you to go on.
Different Role to Play?
Some people have pointed out that WolframAlpha might be more of a threat to Wikipedia than to Google. There's a bit more weight to this assertion, but the results remain to be seen. At best, WolframAlpha's restrictive terms of service and closed-off information model will prove to be serious obstacles to widespread acceptance.
Have questions about search engines and search engine marketing (SEM)? Contact The Search Engine Guys today at (512) 394-7234.
Though estimates from different research firms vary, the general consensus is that, despite pressure from the ailing economy, Google is not only holding on to its massive share of the online search market – but also increasing it. ComScore, Inc. estimated a 4% increase for Google's market share during March, up to 59%, while Hitwise reported Google's market share at over 72%.
Whichever number you choose to believe, the message for the search engine marketing industry is clear – Google is still the place to be in terms of online search and probably will remain so for a long time.
Got questions about search engine optimization? Contact The Search Engine Guys today at (512) 394-7234.
As web professionals, we at The Search Engine Guys feel compelled to warn our clients and the general public about a phishing scam that we have seen circulating via email. Primarily targeting law firms, this scam masquerades as an email from an overseas company in Singapore/Asia looking for representation in the US.
This scam was brought to our attention by a few of our clients, as well as by several emails that we ourselves received. If you receive any suspicious emails from a Patrick Chan or Daniel Wong regarding representation for companies such as Trailblazer Communications Asia Pte Ltd. or Matila Manufacturing Pte Ltd., be warned that it is most likely a scam. The emails in question tend to read something like this:
I have previously sent you an email; please confirm
the receipt of this mail due to the urgency of this matter. If you are not
in position to represent us at the moment kindly advice immediately.
After a careful review, we decided to contact you to represent our
Company in North America. Matila Manufacturing Pte Ltd is a
Manufacturing company in Asia
We would require your legal representation for our North American delinquent
Customers. We are of the
opinion that a reputable attorney is required to represent us in North
America in order for us to recover monies due to our organization by
overseas customers, and as well follow up with these accounts. In order to
achieve these objectives a good and reputable law firm
like yours will be required to handle this service. We understand that a
proper Attorney Client agreement must be entered into by both parties.
This will be done immediately we receive your letter of acceptance.
Variations of this scam (involving different names and different “companies”) have been reported on various online forums and blogs, so be very careful about what you respond to.
About The Search Engine Guys
Based in Austin, TX, The Search Engine Guys is a full-service search engine optimization firm, handling natural SEO, web design, content development, and online reputation management. Call (512) 394-7234 for more information.
As David Slater aptly points out in his white paper, "Growing Your Law Practice by Leveraging Technology," grabbing that juicy search ranking is only part of a truly successful web marketing initiative.
In the world of online marketing, there are two "conversions" that must be addressed – first, the conversion of a website visitor into a viable business lead, and second, the conversion of that business lead into an actual revenue-generating client. A failure at either of these two conversion stages renders the entire web marketing campaign useless in terms of concrete results.
We have previously addressed a few points regarding the issue of visitor-to-lead conversion on this blog, so we will skip discussion of that phase for now. Instead, we will focus on several aspects of lead-to-client conversion in internet marketing.
No matter what business you happen to be in, closing the deal with potential clients is crucial. Part of this conversion process is simple professionalism – as in:
– Are you courteous and respectful of the potential client's needs?
– Do you display your knowledge of the subject matter?
– Are you accessible, responsive, and responsible?
This last point is particularly important when dealing with online marketing. When bringing in clients via the web, being accessible, responsive, and responsible boils down to one thing – speed. In a fast-paced world, and ESPECIALLY in the rapid-fire-short-attention-span-instant-gratification world of the Internet, your ability to respond to business leads quickly is paramount.
Let me be clear – when I say "quickly," I do not mean "within a week" or "within 3 business days." I mean "as fast as humanly and technologically possible." Every second counts in this business. David Slater points out that his firm's use of push-email is a huge factor in their ability to respond to new leads almost instantaneously. The moral? Modern technology is fast, so learn to use it to keep up. Emails, text messaging, collaboration software – familiarize yourself with these things and integrate them into the way you do business.
Of course, all the technology known to man won't do you any good if you don't put forth the effort to be there and use it; there is no technological remedy for not picking up the phone during normal business hours…
Need advice on integrating the web into your business operations? Contact the web marketing experts at The Search Engine Guys at (512) 394-7234.
It is not my intention to constantly weigh in on political issues with our blog, but as a founder and the CEO of The Search Engine Guys, I feel like it is the responsibility of all small business owners to tell our side of the story.
Everything I have read states that the stimulus package will operate using the following equation: for every 1 job that is created, it will cost $300,000 in taxpayer money. This is a staggering number. If we were to cut payroll taxes, we (The Search Engine Guys) would be able to create 2-3 additional full-time jobs and 2-3 part-time jobs immediately for far less than the $300,000. Not only this have a direct impact on deserving individuals gaining employment, but we would then be able to create an even better result for our clientele, which would encourage the client to spend more dollars with us, thus allowing us to hire more people, etc… It seems like a win-win.
The key point to focus in on is the immediate impact. We can hire these folks IMMEDIATELY. These new hires would then have the descretionary income to spend in our economy, which would stimulate additional jobs. The cycle would keep repeating. I imagine the 300k that the gov’t spends will not have an IMMEDIATE impact, as nothing happens quickly in a bureacratic situation. Now, I realize 4-6 jobs is not a big deal overall. However, it is a big deal for those individuals, and if a million companies had this additional working capital, we would be talking about 3 million jobs overnight…not too bad. I encourage your thoughts and comments.
CEO – The Search Engine Guys