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COVID-19 Update – The Coronavirus Outbreak’s Impact on Legal Marketing

In light of the economic uncertainty created by the coronavirus pandemic, many of our clients have been wrestling with how to address it, and how to signal their resolve to continue working through the crisis. wanted to share a few thoughts both on what your firm should say, and how to get that message out […]


Legal Marketing Questions You Should Know The Answer To

When a law firm reaches a point where they need marketing, hundreds of questions come to mind. Many lawyers have no prior marketing experience or even know where to begin looking for answers. It can be overwhelming for some, but The Search Engine Guys are here to help. We’re listing some of the most frequently […]


2020 Trends and What to Expect

SEO is Trickier, but Strong Legal SEO in 2020 is all about optimizing smarter. As technology evolves, Google’s algorithm keeps getting more advanced and digital marketers have to do their best to keep up. Google claims that its goal is to give internet-users the best results possible when they look something up on Google, and […]


OTT: Untapped Opportunity for Legal Marketing

Cutting the Cord The digital advertising world is evolving at light speed. “Do you still have cable?” – chances are that you have been asked this question at least once in the last five years. It’s apparent that nowadays people are more prone to cut the cord and get their entertainment from streaming it over […]


Local Service Ads for Lawyers

What are Local Service Ads? Local Service Ads are beginning to expand into new verticals and markets, so lawyers don’t want to miss out on the opportunity to take advantage of this new form of advertising. LSAs help you connect with people who search on Google for the services you offer. Your ads will show […]


November 2019 Local Search Update – What Is It and What Can You Do?

Google announced this week that their algorithm was updated to include “Neural Matching” in local search results. This update began around November 7th and Google officially announced the update on December 2nd. You can read more on it here. Google is calling this the “Nov. 2019 Local Search Update”. The use of neural matching means that […]


How much money are you losing due to slow website speed?

by Chris Massaro Most business owners are just becoming aware of the importance a quick loading website has on your online presence, yet many don’t know just how vital it is. We hear the question all the time: “How much money am I losing due to slow website speed?” The answer, unfortunately, is much more […]


How Much Should I Be Paying for SEO? And Where Does Your SEO Fee Go?

By Jack Turner When it comes search engine optimization (SEO) services, it can be helpful to understand what goes into a balanced, well thought out campaign before deciding how much to spend on it. Gauging how much to invest in SEO is not quite as cut and dry as calculating your PPC spend. There are […]


Google is Still King (and Will Be for The Foreseeable Future)

When choosing to market online, Google and YouTube are essential channels you need to be on. Google is dominant, but just how dominant? And are they losing dominance? Some data shows that online ad revenue is being split more than it ever has, but when it comes to Organic Search, online advertising and video, there’s […]


Social Media Ads – Where Law Firm Ad Spend is Shifting

What Used to Work Lawyer advertising trends shifted away from billboards, print, radio, and television ads a very long time ago. Although law firms continue to include these mediums in their marketing strategies, it should be clear that nowadays marketing budgets are increasingly invested in digital advertising more than older, traditional methods. In fact, 2019 […]