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The Difference Between Local Service Ads and Pay-Per-Click Advertising

The Difference Between Local Service Ads and Pay-Per-Click Advertising

The Difference Between Local Service Ads and Pay-Per-Click Advertising Pay-per-click advertising (PPC) has been an excellent option for law firms to get their websites in front of a large number of potential clients. In 2017, Google launched another paid search option called “local service ads” (LSA). This new option recently became available for lawyers to […]


4 Things to Factor in When Picking a Marketing Company

by Ryne Goertz Unless I receive a direct referral from a happy client, most of the prospective clients I discuss digital marketing strategies with are also talking to other potential digital companies, as they are looking for the perfect fit to help their business reach peak performance. During these conversations, it always seems like marketing […]