There are many different digital marketing strategies that will increase the demand for companies’ products or services. Some of these strategies include social media, chatbots, artificial intelligence, video, and live video. One essential digital marketing trend for 2019 is live video. Live video goes one step further than video in that it instantly allows consumers to connect deeper with the specific brand. Forbes magazine states that, “Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” This one fact alone should encourage companies’ to experiment with live video. Companies can easily stream videos through Facebook Live, Instagram Live, Livestream.com, and YouTube Live. The ever increasing amount of live streaming platforms allows companies to easily market themselves with live Q&A’s, behind the scenes experiences, and product demonstrations.
We hope these facts encourage you to take your marketing videos to the next level. The Search Engine Guys can implement live video into your digital marketing strategy and help your brand soar.
When I began my career at Cloud 8 Sixteen, Inc., I never imagined that I would have the opportunity to photograph attorneys from one of the most prestigious law firms in America. Fast forward two years and I am pulling up to Williams Kherkher’s office, a massive building located in Houston, Texas. Williams Kherkher is a personal injury law firm that was founded in 1983. Over the last 35 years, the firm has recovered billions for victims across the country. Photographing a firm of this caliber was both scary and exciting at the same time. I knew the shoot would be a challenge, but it was one I was ready to take on.
When I was first asked to do custom photography for this client, I thought, “Wow, what an honor! I wonder if I’m ready for this?” While I have years of photography experience, I had recently taken on this new role at work and was honored to be given such a huge opportunity. I spent the next few weeks mentally preparing for the assignment. I knew that this photoshoot would be very different from photoshoots I have done in the past. These lawyers were not my close friends or family. In fact, it was the first time I was meeting them. The only thing I knew about them was they were a big freaking deal.
I was so anxious the morning of the photoshoot. I couldn’t stop thinking about all of the unknowns. It was my first time seeing their office and I didn’t know what kind of space I would be working with. Lucky for me, all my nerves disappeared as soon as I was introduced to the lawyers at the firm. I finally realized that the day wasn’t about me but was about all the awesome people standing in front of me. The rest of the day was better than I could have ever imagined. I really enjoyed being pushed outside of my comfort zone and loved learning more about their practice. I left the office feeling extremely grateful for the day I had.
The most valuable thing I learned from this experience is that the client always comes first. If I would have continued the photoshoot believing that the day was about me and my photos, I would not have gotten the shots my client needed. Understanding this allowed me to capture images that highlighted the special qualities Williams Kherkher has to offer as a personal injury firm. When I look back on the day, I am proud of what I accomplished. I captured photos that I loved, but more importantly, I took photos my client was proud to show on their website.