Search Engine Friendly
This is pretty plain and simple. SEO experts have performed case study after case study that show that Google ranks sites that use WordPress higher than those built on other platforms. The reason for this is because the WordPress framework makes it easier for Google to crawl and index the pages on the site. The easier you make it for the bots to crawl your pages, the better off you will be.
The adaptability of WordPress sites cannot be overlooked. WordPress is flexible enough to accommodate any plugin, extension, or update you need. There is no easier way to update your site compared to other platforms. Whether you are a small business, e-commerce, or personal blog site, WordPress has the ability to adapt whatever you need.
Google penalizes sites that aren’t mobile-friendly by displaying them lower in their results. With WordPress, you don’t have to overhaul your entire site to make it accessible on tablets and smartphones, since most themes are automatically responsive. WordPress also has an option for websites to be viewed in “mobile view” for themes that aren’t responsive.
Whatever the focus of your site is (commercial or personal), it doesn’t cost a penny even when your traffic increases. Any update you need to the site can be done by you or your developer without any additional WordPress publishing costs.
WordPress has the ability to integrate with popular third-party platforms to help make the site more efficient. There are plugins that you can use for just about anything you can think of that would be useful for a site. WordPress can integrate with just about anything out there, which makes it invaluable for publishers in any industry!
Have you ever purchased a service from a marketing company who promised to be there for you no matter what happens? After signing up, did your account manager fail to answer your call, or return your call much later in the week?
This is a clear sign that the company is either a.) unable to keep the commitment they made or b.) are trying to hide something from you. Companies don’t usually stay silent when they have positive results to show and are often quick to avoid you when something negative happens. The whole key to successful marketing is figuring out what is is working and what is not. Your success should be their success. Marketing is not a science and there isn’t just one equation that is successful for everybody.
Every account is different and there needs to be an ongoing dialogue between the account rep and the client. Marketing companies should use the data from campaigns that are not working just as effectively as they can from campaigns that are delivering. An unsuccessful campaign can tell them what efforts are not worth the time, effort, and investment, and they can instead put more work into strategies that are currently working for others.
As the client, it is essential that you feel comfortable to contact your rep whenever you have questions about anything. At the end of the day, the marketing company needs to be responsive to your concerns, feedback, and suggestions. They don’t have to agree with you and should be comfortable enough with you to voice their own concerns or tell you why they disagree with specific suggestions, but again, a healthy dialogue needs to take place.
Make sure you get to know the history and the strategy of the marketing company that you are signing a contract with. Also, be sure that your representative gets to know you as well. You should have a very good idea of what kind of company they are and how they handle their business by the flow of the conversation leading up to the signing of the contract.If they are missing scheduled calls or are rescheduling meetings consistently, these are red flags that most likely will not change when you sign up with them. Also, communication should not be limited to emails. There need to be phone calls included here and there to maintain that communication, trust, and professional relationship. It’s better to over-communicate than to not talk at all. Communication is the first step to solving any issues and alleviating concerns and needs to be present in every step of business.