There are many different digital marketing strategies that will increase the demand for companies’ products or services. Some of these strategies include social media, chatbots, artificial intelligence, video, and live video. One essential digital marketing trend for 2019 is live video. Live video goes one step further than video in that it instantly allows consumers to connect deeper with the specific brand. Forbes magazine states that, “Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” This one fact alone should encourage companies’ to experiment with live video. Companies can easily stream videos through Facebook Live, Instagram Live, Livestream.com, and YouTube Live. The ever increasing amount of live streaming platforms allows companies to easily market themselves with live Q&A’s, behind the scenes experiences, and product demonstrations.
We hope these facts encourage you to take your marketing videos to the next level. The Search Engine Guys can implement live video into your digital marketing strategy and help your brand soar.