As reported by CNET, Google is experimenting with using micropayments for individual articles and other content on the internet.  Micropayments have been an idea for purchasing web content for a long time, but no one has ever used it effectively. Users will be able to pay for internet content using Google Wallet.  The idea is that people will be able to buy individual articles for an average of $0.25 to $0.99 each, and they will then own it forever.

The home page for the new product says that they are experimenting with several top content creators to see if users will use it “if the buying process is sufficiently easy.”  Refunds are made very simple and extensive previews help users feel comfortable making a purchase- All done with a single click. Google is optimistic even though countless similar efforts have failed. This may because past attempts were too difficult to use with complicated formats, requirements to install software, and a lack of quality previews.  If any company can make it work though, it’s probably Google.