Often, people think that the way to get to the front page on Google, is to simply pay for it. While there is some truth to this, it often works best as a short term option rather than the main focus of your search engine optimization campaign.
Pay per click allows you to pay Google a set price for every time a person clicks the link to your website. In one of these campaigns, you are guaranteed front page placement for as long as you are willing to pay for those clicks. Unfortunately, this can get incredibly costly very quickly. This is why it is a good idea to optimise your site for natural placement while you run a pay per click campaign.
If you would like to know more about the benefits of pay per click, you can contact The Search Engine Guys at (512) 806-7955.