Though estimates from different research firms vary, the general consensus is that, despite pressure from the ailing economy, Google is not only holding on to its massive share of the online search market – but also increasing it. ComScore, Inc. estimated a 4% increase for Google's market share during March, up to 59%, while Hitwise reported Google's market share at over 72%.
Whichever number you choose to believe, the message for the search engine marketing industry is clear – Google is still the place to be in terms of online search and probably will remain so for a long time.
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