Why build multiple websites? Why not put all your resources into one website that covers all your products, services, and information?
For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests to build one site for personal injury and another for criminal defense. By doing so, you create sites that are highly specific to each practice area, boosting your relevance in the eyes of search engines.
For another, having multiple, dedicated websites also benefits the end user. People gravitate towards specialists and specialized sites. Returning to the legal example, a potential client may be more interested in an attorney who handles only one type of case, rather than an attorney who dabbles in everything.
Compare these websites for the Charles D. Hankey Law Office –
Although the designs are similar, the content and focus of each site is highly specific to a certain area of law. Whether a potential client is looking for personal injury representation or Social Security assistance, he will find a website filled with relevant, persuasive information.
Learn more by contacting The Search Engine Guys at (512) 806-7955.