Social Media
The 64,000 dollar question is whether people (en masse) will ever use social media to directly search for legal services, products or business services within the local or mid-market sectors. For massive brands like Red Bull or celebrities like David Beckham, social media, in particular Twitter and Facebook are efficient tools that allow for instant communication to fans. If thousands or millions of people care about you, and want to follow your every step, these tools are useful in getting the word out fast. But for local businesses and lawyers who want to communicate to people who don’t yet know who they are, is there any real value? We’re not completely sure just yet.
That said, we don’t want to take the chance of being late to the party, so under the direction of Marcela Curran all of our SEO campaigns also involve setting up basic social media outlets for the top 30-40 social media sites. We also believe there is some incremental value in leveraging social medial for SEO purposes. So we utilize Twitter, Facebook, LinkedIn and dozens of additional industry specific and lesser known platforms as part of our SEO strategy.
