Local Search
Google Local, also known as Google Maps is an important part of any SEO campaign. Since early 2009, Google has continually tweaked the local business section and it remains to be seen how long it will be in beta mode and whether this section will evolve into a directory or an additional pay per click section. We suspect that at some point in time Google will capitalize on Local because our data suggests that it receives significantly higher click through rates than the sponsored links (aka Google AdWords).
All of our SEO campaigns also include optimization for Google Local. We believe that part of being “the obvious choice” includes having exposure in the natural results, in Google Local and in Google AdWords (see example, for our client Cary Kane below).







