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By: TSEG | Jun 25, 2009

Bing: “The Decision Engine”

Microsoft has recently released a new search engine called Bing. They hope to use this engine to cut into Google’s share of the search engine market and possibly overtake it. However, whether or not this will work is very much up in the air. As far as the usefulness of a search engine, Bing is...

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By: TSEG | Jun 24, 2009

Talk Radio show today June 24th at 4pm CST

We are hosting our Internet talk radio show today at 4pm CST. You can tune in by clicking this link http://www.blogtalkradio.com/joedevine We will be discussing how to create web sites that convert. A little hint, it is not always the prettiest site, it is the site that hits the four major buying habits of a...

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By: TSEG | Jan 16, 2009

The Other Half of the SEO Story

Search engine optimization isn’t a simple process, and getting your website to a prime location in Google search is only half the battle. Consider this scenario – your company hires an ad agency to get your name out all over town. Within months, your firm's name and logo is visible on every billboard, during every...

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By: TSEG | Nov 25, 2008

Content and Site Structure

Correctly structuring website content/pages is just as important as having content in the first place. While search engines can easily crawl content, regardless of where it is located, the same cannot be said of human visitors. If your website isn’t easy to navigate, and if information and resources aren’t easily accessible, many site visitors won’t...

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By: TSEG | Nov 18, 2008

Designing for Conversion

What is the primary purpose of a business website? Regardless of the type of business – whether it is a law firm, a retailer, a consulting agency, or a doctor's office – the goal of a company website is to bring in new business. If a website fails to do so, it is inefficient and...

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By: TSEG | Nov 7, 2008

The Value of Multiple Sites

Why build multiple websites? Why not put all your resources into one website that covers all your products, services, and information? For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests...

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By: TSEG | Oct 30, 2008

Not Your Typical Lawyer, Not Your Typical Website

We recently launched a new website for Pete Leehey, a motorcycle accident lawyer in Iowa. He&’s not your typical personal injury attorney; we might describe him as a biker who just happens to be an award-winning lawyer as well. But we’re pretty proud of the way this site turned out; it really shows the impact...

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By: TSEG | Oct 29, 2008

Content Development – What’s Your Goal?

When’s the last time you looked at your website and asked yourself: “What message am I trying to convey? What is the first impression I want to create? Who’s my target audience?” Anyone in the marketing business understands the importance of a focused, target-specific, and clear message. When an advertising agency designs a marketing campaign...

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By: TSEG | Oct 28, 2008

The Optimization Investment

It’s shocking, really, how many outdated, dysfunctional, and cheap-looking websites are floating around the internet these days. It’s even more shocking that many of these websites belong to some of the most respectable firms and professional companies in the country. These firms, who probably spend thousands of dollars on beautiful print advertisements and impeccable office...

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