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There are four basic habits that people follow when they purchase any product or service. Those habits are: Competitive: Consumers want the best of the best when making their purchases. These are the consumers who are willing to pay almost any price as long as they see higher quality. Spontaneous: These consumers buy what they...
Read MoreThough estimates from different research firms vary, the general consensus is that, despite pressure from the ailing economy, Google is not only holding on to its massive share of the online search market – but also increasing it. ComScore, Inc. estimated a 4% increase for Google's market share during March, up to 59%, while Hitwise...
Read MoreSearch engine optimization isn’t a simple process, and getting your website to a prime location in Google search is only half the battle. Consider this scenario – your company hires an ad agency to get your name out all over town. Within months, your firm's name and logo is visible on every billboard, during every...
Read MoreIt’s shocking, really, how many outdated, dysfunctional, and cheap-looking websites are floating around the internet these days. It’s even more shocking that many of these websites belong to some of the most respectable firms and professional companies in the country. These firms, who probably spend thousands of dollars on beautiful print advertisements and impeccable office...
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