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By: TSEG | Nov 13, 2008

Choosing the Right Location

When launching a search engine optimization campaign, many people seem to forget the importance of location. Consider this: you launch an expensive, time consuming SEO campaign to capture placement for the search term "personal injury lawyer." After several months, you manage to reach the first page of Google, and you start getting site visitors. One...

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By: TSEG | Nov 7, 2008

The Value of Multiple Sites

Why build multiple websites? Why not put all your resources into one website that covers all your products, services, and information? For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests...

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By: TSEG | Nov 4, 2008

Breaking into Highly Competitive Search Markets

Breaking into an existing market is almost always difficult for newcomers, and the world of internet marketing is no exception. When a new business sets up shop, it must deal with older, bigger, and often wealthier competitors; when a company or firm launches a new website, it must compete with older, better-established websites. The longer...

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By: TSEG | Nov 4, 2008

A Work in Progress

Our CEO, Joe Devine, likes to say that search engine optimization is “math, not magic.” There’s a lot of truth in that statement. Sustainable white-hat SEO doesn’t rely on some mystical formula to achieve results; taking shortcuts just doesn’t work. In other words, SEO is a work in progress. Not only do you have to...

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By: TSEG | Oct 30, 2008

Helping Our Clients Grow

One of our big selling points here at TSEG, is our exclusive partnership agreement. (Not sure what this is? Go to http://www.tseg.com to read about it). We believe that SEO works best through a long-term relationship with a client, not through a haphazard cookie-cutter approach. Take Alexander & Associates, for example. They are a rapidly-growing...

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By: TSEG | Oct 28, 2008

The Optimization Investment

It’s shocking, really, how many outdated, dysfunctional, and cheap-looking websites are floating around the internet these days. It’s even more shocking that many of these websites belong to some of the most respectable firms and professional companies in the country. These firms, who probably spend thousands of dollars on beautiful print advertisements and impeccable office...

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