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Search Engines Beyond Google

Search Engines Beyond Google

When people think of search engines, Google tends to pop into their minds. However, there are a large number of search engines out there. Google’s bigger competitors seem to be coming from large businesses like Microsoft’s Bing.com, but smaller search engines have a place as well. Most smaller search engines are very niche oriented. ChaCha […]


Consumer Buying Habits

There are four basic habits that people follow when they purchase any product or service. Those habits are: Competitive: Consumers want the best of the best when making their purchases. These are the consumers who are willing to pay almost any price as long as they see higher quality. Spontaneous: These consumers buy what they […]


Natural Google Results

When people think of coming up early on Google, a lot of them think that it’s a service you pay for. While that service does exist, it is not necessarily the best way to come up for your search results. Natural listings tend to receive more clicks because many internet users are becoming savvy to […]


Bing: “The Decision Engine”

Microsoft has recently released a new search engine called Bing. They hope to use this engine to cut into Google’s share of the search engine market and possibly overtake it. However, whether or not this will work is very much up in the air. As far as the usefulness of a search engine, Bing is […]


Why WolframAlpha Isn’t a Google Killer

Everyone's taking aim at Google these days. Whenever a new search engine launches, pundits speculate on the possibility of the newcomer being a "Google killer." So far, no truly viable challengers have emerged; in fact, few recent search engines have even achieved respectable market share. You might remember the disastrous, bug-ridden debut of Cuil, a […]


Despite Recession, Google Continues to Increase Search Market Share

Though estimates from different research firms vary, the general consensus is that, despite pressure from the ailing economy, Google is not only holding on to its massive share of the online search market – but also increasing it. ComScore, Inc. estimated a 4% increase for Google's market share during March, up to 59%, while Hitwise […]


PageRank – Some Basic Information

PageRank is a rough estimate of the value that your website or webpage has in the eyes of Google. It's measured on a scale from 0 to 10, with 10 being the most valuable or relevant, and 0 being the least. For reference, consider that Google.com itself is basically the only site with a PageRank […]


Black-Hat and White-Hat SEO

If you’re looking for an search engine optimization firm to spruce up your website, it’s important that you know the difference between “black-hat” and “white-hat” SEO. You may have heard these terms thrown around on internet forums or message boards, often in reference to the world wide web. “White-hat” and “black-hat” are unofficial terms used […]


The Frustration and Success of Pay-Per-Click Campaigns

Search engine optimization (SEO) is one of the many different types of online marketing strategies that you can use to promote your business or services on the internet. Another dynamic and often benefical option for an online marketing campaign is the use of Pay-Per-Click (PPC). While these various types of online marketing can be successful on their […]


Choosing the Right Location

When launching a search engine optimization campaign, many people seem to forget the importance of location. Consider this: you launch an expensive, time consuming SEO campaign to capture placement for the search term "personal injury lawyer." After several months, you manage to reach the first page of Google, and you start getting site visitors. One […]