OTT: Untapped Opportunity for Legal Marketing Let’s Work Together
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OTT: Untapped Opportunity for Legal Marketing

OTT: Untapped Opportunity for Legal Marketing

Cutting the Cord The digital advertising world is evolving at light speed. “Do you still have cable?” – chances are that you have been asked this question at least once in the last five years. It’s apparent that nowadays people are more prone to cut the cord and get their entertainment from streaming it over […]


Multi-Platform Approach to Mass Torts

When a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions! To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide […]


Is Your Company’s Website Sending the Right Message?

You have probably visited a company’s website and never completely understand what the business offered or what they were selling. A company can spend a significant amount of time developing a well-designed website or writing tons of content, but you may not understand what it is they do. Far too often, the company has overlooked […]


Live Video in 2019

There are many different digital marketing strategies that will increase the demand for companies’ products or services. Some of these strategies include social media, chatbots, artificial intelligence, video, and live video. One essential digital marketing trend for 2019 is live video. Live video goes one step further than video in that it instantly allows consumers […]


Five questions to ask your digital marketing agency before hiring them

Working with a digital marketing agency can increase the speed and return on your digital advertising investment. An agency most likely has the resources and experience to achieve better results than either an in-house team or the up-and-down world of freelancers that come with widely varying skills and ability. However, while most agencies will be […]


Are these valuable leads? Why communication is key to optimizing PPC campaigns

What do you define as a conversion? A conversion, in internet marketing, occurs when a visitor on a website completes a desired goal, such as filling out a contact form, calling the phone number, or engaging in an online chat platform. That is the simple way to look at a conversion. On the other end […]


How Effective are Google Ads?

Spending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result […]


Communication is the Root of All Success

Have you ever purchased a service from a marketing company who promised to be there for you no matter what happens? After signing up, did your account manager fail to answer your call, or return your call much later in the week? This is a clear sign that the company is either a.) unable to […]


Bing Attacks Google Shopper in New Ad Campaign

Microsoft launched a holiday themed ad campaign attacking Google on Thursday. The smear campaign is aimed at online shoppers and promotes Microsoft’s Bing search engine over Google’s for holiday bargain hunting. The “Scroogle” campaign, as it’s known, focuses on Shopper, Google’s product search engine. With the tag line “Don’t get Scroogled,” Microsoft hopes to bring […]


Google to overtake Facebook in Display Advertising

According to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States.  Google is expected to have a 15.4% share of the U.S. market. eMarketer said  Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads […]