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Legal Marketing Questions You Should Know The Answer To Let’s Work Together
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Legal Marketing Questions You Should Know The Answer To

Legal Marketing Questions You Should Know The Answer To

When a law firm reaches a point where they need marketing, hundreds of questions come to mind. Many lawyers have no prior marketing experience or even know where to begin looking for answers. It can be overwhelming for some, but The Search Engine Guys are here to help. We’re listing some of the most frequently […]


Multi-Platform Approach to Mass Torts

When a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions! To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide […]


Google My Business Verification and Optimization Guide

One of the largest influencing factors on gaining local visibility on Google is the verification and optimization of your Google My Business listing. When people search for a lawyer near them they’re usually looking to hire someone, so it’s important the information about your business that shows up on Google is as accurate and optimized […]


What is the Importance of Online Directories?

When building out the marketing strategy for your law firm or small business, you might ask yourself if it’s worth taking the time to build out business citations and add firm to niche, relevant directories. Directory and listings management is tedious, time consuming, and can cost money. However, these listings are extremely important to maintain […]


Quantity vs Quality of Reviews

Getting an online review from one of your law firm’s clients can make all of your hard work feel like it was worth it. Getting detailed, thoughtful testimonials for others to see is top tier word-of-mouth advertising since the review will stay up on your profile forever. But what are potential clients really looking for […]


4 Things to Factor in When Picking a Marketing Company

by Ryne Goertz Unless I receive a direct referral from a happy client, most of the prospective clients I discuss digital marketing strategies with are also talking to other potential digital companies, as they are looking for the perfect fit to help their business reach peak performance. During these conversations, it always seems like marketing […]


Is AdBlock Killing Your Digital Marketing?

How you can save your digital marketing campaigns from AdBlock We love AdBlock. If it weren’t for AdBlock, we would have to face all of those annoying, pop-up, pop-under, spammy, and obnoxious ads. Figure 1: Remember these? Surfing the web with ads blocked can feel like a real-life cheat code – you get away with […]


Rumor has it, Google Local Service Ads will soon be available for lawyers!

What are Google Local Service Ads? These special ads appear above paid search ads, maps, and organic results. For example, if you search for Plumbers in Austin, you will see these results: These Local Service Ads appear above the Pay per Click Ads, map listings, and organic listings. The other unique feature of these ads […]


What Attorneys and Vendor Do Wrong at Legal Conferences

What I would love to accomplish is a better experience for both lawyers and vendors at all legal conferences. Vendors We spend a lot of money to be at these conferences, from the high cost to attend, building booths, giveaways, sending salespeople and entertaining our prospective clients. That being said, we probably put too much […]


New Design Alert: Hart, McLaughlin & Eldridge

We are excited to announce the launch of a new website design for Hart McLaughlin & Eldridge! Overall, the site’s new style reflects the efficiency and the professionalism of this experienced Chicago legal team. Our designers focused on sharp lines with minimal clutter on each page, conveying a formal sense of simplicity and directness. The […]