Content Development

A Smarter Way To Manage Content

hubYears ago, we made a conscious choice to transition our sites away from ASP/ .NET and embrace  WordPress as a standard across all of our client sites.  The ease of use and flexibility that are inherent with that CMS made the decision a no-brainer.  Now, our content team is able to update sites in a matter of minutes when a request comes in from a client.

Even with the convenience factors that have made this platform the world’s dominant content management system, big problems still arise when managing hundreds of WordPress sites across a plethora of hosts and IPs.  Simply from a content uploading perspective, having to open up and pick through a spreadsheet with hundreds of user names and passwords every time you want to get into a site becomes quite the chore.  Want to test a module over all of your sites?  Get ready for an all night marathon and carpal tunnel syndrome.

We needed a solution that would give us the ability to do a lot of things from one central hub and it seems we have found one that fills our requirements and much more.  After a lot of research, we came to the conclusion that InfiniteWP is the answer we’ve been looking for.  Not only can we upload to and edit any of our sites from one place, we are able to check analytics;  globally install, configure and test modules; check analytics;  schedule backups and a lot more, from one place.

If you’re managing more than one WordPress site and want to make the most of your time and efforts, it’s time to sit up and take notice of this revolutionizing product.


TSEG Wins Outstanding Achievement in Interactive Media Awards

The Search Engine Guys have received an “Outstanding Achievement” award from the Interactive Media Awards for our work on Greenway Law, LLC’s website (http://www.greenwaylaw.com).

The Outstanding Achievement award is the second-highest honor bestowed by the IMA judges. The criteria on which we were judged included design, content, feature functionality, usability, standards compliance, and cross-browser compatibility.

To view The Search Engine Guys Award Gallery page, visit:
http://www.interactivemediaawards.com/winners/gallery.asp?id=45078

The certificate will soon be hanging in the Austin office: http://www.interactivemediaawards.com/winners/certificate.asp?param=78546&cat=1


The Frustration and Success of Pay-Per-Click Campaigns

Search engine optimization (SEO) is one of the many different types of online marketing strategies that you can use to promote your business or services on the internet. Another dynamic and often benefical option for an online marketing campaign is the use of Pay-Per-Click (PPC). While these various types of online marketing can be successful on their own, they are ultimately their most successful when used together to create an all-encompassing marketing strategy. If you’re not familiar with PPC, you may be wondering what it’s all about.

PPC campaigns can be executed using Google Adwords. Whether you are selling something as simple as homemade candles or as complex as legal services, Google Adwords has multiple settings to ensure that your advertising needs are met. Adwords is an ever-changing beast, however, constantly updating and improving their services to make the user experience more pleasant. You may want to start with taking a look at their Adwords “lessons,” but know that these study guides are only a starting point. The real way to learn how to successfully use Adwords is getting into the program and poking around. While there are strategies to building a successful PPC campaign, some success is found by good, old-fashioned trial and error.

You’ll need to constantly monitor your keywords to see which ads are working and which don’t seem to be getting any attention. Over the life of your campaign, you’ll undoubtedly start to catch on as far as what works and what doesn’t.

Perhaps the most important of a PPC campaign is properly targeting your campaign using location preferences and keywords. The more specific the better – otherwise, you may be wasting your advertising dollars advertising to someone who would never even consider buying your product. It can be tedious and frustrating to try to understand the logic behind why certain campaigns succeed while others struggle. Google is secretive about certain aspects of the Adwords program (much like they are with the algorithm that they use to determine page ranking for SEO).

At The Search Engine Guys, we’re dedicated to mastering the art of PPC campaigns, no matter how frustating it can be at times. It’s just another way that we help our clients to be found by potential clients in the clutter of today’s market.

Learn about us and the services we provide by contacting The Search Engine Guys at (512) 806-7955.

 


Content and Site Structure

Correctly structuring website content/pages is just as important as having content in the first place. While search engines can easily crawl content, regardless of where it is located, the same cannot be said of human visitors. If your website isn’t easy to navigate, and if information and resources aren’t easily accessible, many site visitors won’t be encouraged to stay on your website for very long. A short visit means a shallower impression and a lower chance of you getting new business.

A website should be designed to draw the visitor in by offering
information and services relevant to their needs
. A hierarchical
page-subpage structure is one great place to start, though there are,
of course, other viable options.

Recently, we decided to go back and do some reorganizing and rewriting on the website content for our Chicago personal injury lawyers, Friedman & Bonebrake. We expect the revamped site to appeal better to site traffic and search engines alike.


About Us

The Search Engine Guys handles SEO campaigns for law firms and businesses across the country. We operate on a unique exclusive partnership system, and are proud to say that our track record can speak for itself. Give us at a call at (512) 806-7955 to learn more about what we do.

 


The Value of Multiple Sites

Why build multiple websites? Why not put all your resources into one website that covers all your products, services, and information?

For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests to build one site for personal injury and another for criminal defense. By doing so, you create sites that are highly specific to each practice area, boosting your relevance in the eyes of search engines. 

For another, having multiple, dedicated websites also benefits the end user. People gravitate towards specialists and specialized sites. Returning to the legal example, a potential client may be more interested in an attorney who handles only one type of case, rather than an attorney who dabbles in everything.

Compare these websites for the Charles D. Hankey Law Office –

Indianapolis personal injury lawyer

Indianapolis Social Security disability lawyer

Although the designs are similar, the content and focus of each site is highly specific to a certain area of law. Whether a potential client is looking for personal injury representation or Social Security assistance, he will find a website filled with relevant, persuasive information.

Learn more by contacting The Search Engine Guys at (512) 806-7955.

 


Breaking into Highly Competitive Search Markets

Breaking into an existing market is almost always difficult for newcomers, and the world of internet marketing is no exception.

When a new business sets up shop, it must deal with older, bigger, and often wealthier competitors; when a company or firm launches a new website, it must compete with older, better-established websites. The longer a website is up, the more time it has to accumulate content, construct link networks, and build value with various search engines. In order to “catch up,” the new site must expand, network, and build value at a very high rate – often not an easy proposition.

It’s even harder when a website’s market or targeted search terms are highly competitive; a website targeting a small rural community would be far easier to optimize than one targeting a large urban metroplex.

Though SEO results may take a while to show up in these highly competitive markets, achieving strong placement is far from impossible. Case in point: the new website of Los Angeles employment lawyer Perry Smith. As you can imagine, breaking into a search market like Los Angeles is pretty difficult; dozens of long-established, well-monied firms have already built up strong footholds at the top of major search engines – and there are only 10 spots available on the first page.

For a long time, Mr. Smith’s LA employment law website languished in the doldrums of online search, unable to match up to first-page competitors. It took months of expansion, pages of new content, a revamped site plan, and countless hours of link-building to bring it up to the first and second pages of Google – and the battle isn’t over yet.

What I’m trying to point out is this – breaking into a highly competitive search market on the internet is just like breaking into a highly competitive retail market in the “real world.” There’s no way to do it except by hard work, dedication, and technical know-how. But then again, at The Search Engine Guys, that’s our specialty.


A Work in Progress

Our CEO, Joe Devine, likes to say that search engine optimization is “math, not magic.” There’s a lot of truth in that statement. Sustainable white-hat SEO doesn’t rely on some mystical formula to achieve results; taking shortcuts just doesn’t work.

In other words, SEO is a work in progress. Not only do you have to fight your way to the top of Google, Yahoo, MSN, etc., but you have to constantly fight to keep your position. Slacking off for even a week could cost you placement, especially in highly competitive markets or for highly competitive terms.

Every site that we take on is a battle; we believe that the only way to the top is through hard work and mathematical analysis.

For example, we have been working with Rhode Island criminal defense lawyer James Powderly for quite a while now. Though his DUI site has already achieved very strong first page placement, his criminal law website is still moving up through the ranks. We have every reason to expect dominant placement in the near future, but we also realize that the process does take time.

How honest is your SEO company about the techniques they use and the results they achieve? Call The Search Engine Guys at (512) 806-7955 for more information.


Content Development – What’s Your Goal?

When’s the last time you looked at your website and asked yourself: “What message am I trying to convey? What is the first impression I want to create? Who’s my target audience?”

Anyone in the marketing business understands the importance of a focused, target-specific, and clear message. When an advertising agency designs a marketing campaign for its clients, they spend hours coming up with the core message of the campaign, because they know that this message will form the basis for every commercial, every billboard, and every slogan.

Website design is no different. Every aspect of a good site – a site that translates into new business for you – must be designed with a specific goal in mind. In other words, for a site to be truly effective, both in terms of conversion efficiency and in terms of SEO-friendliness, it must be unique to your needs and your audience.

Uniqueness in marketing…seems painfully obvious, doesn’t it?

Yet this “painfully obvious” fact seems to be ignored by many websites, especially when it comes to written content. Stock content is probably one of the worst things you can put on a site; not only does it detract from SEO value, but it also creates a bad impression on site visitors.

Even “semi-stock” content needs to go. I understand the allure of this kind of canned content; when a search engine optimization firm handles dozens, hundreds, or even thousands of websites, it’s very tempting to re-use snippets of content, especially for repetitive sections (such as the “Call us if you need our services…etc. etc.). A subtler, but just as insidious problem is the tendency to fall into a “message rut” across pieces of content or even between sites. The theme of each site should be unique; one personal injury attorney may emphasize ‘justice,’ while another might emphasize ‘compassion’ – using the same type of content for both sites is inefficient and ineffective.

Want to learn more about targeted content development? Call The Search Engine Guys at (512) 806-7955.

Ready to start working with us? Call (512) 806-7955 or Email Us Now