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Mobile Friendly Search Results are Coming

Mobile Friendly Search Results are Coming

Here are the two main reasons you should make sure your website is mobile friendly: Mobile traffic – Give your potential clients who come to your website a better experience.  We’ve been following mobile traffic in Google analytics for the past 5 years, in that period of time we have seen mobile traffic jump from a […]


Google Local Search “Pigeon” Update

On July 24, 2014, Google released an update to improve its local search algorithm. This new update is intended to leverage traditional web ranking signals in order to provide more accurate and relevant search results for the user. Though Google has not officially given this local search update a name, Search Engine Land has decided […]


Google Launches Google My Business

Yesterday, Google announced the launch of Google My Business. After years of trying to upgrade Places and merge it with Plus, Google has finally released a brand new platform that encompasses all of Google’s business tools, making it easier to manage your local business listings. While this doesn’t change much for our current Google+ pages, […]


What Google’s Patents and Acquisitions Can Teach Us About SEO

Matt Cutts, the head of search spam at Google, recently released a video in which he discussed a future where links weigh less into the ranking of a website. To save you 3 minutes, Google knows that as long as they’re dependent on links for the majority of their algorithm, it will always be easily manipulated. […]


Changes to Google Analytics: Universal Analytics

Universal Analytics has been in Beta for quite some time now, but it has finally received the call up to replace Classic Analytics. Universal Analytics allows for more robust tracking and gives more insight regarding user interaction on a given website. There are plenty of changes and updates that are worth mentioning, but one of […]


Quarterly SEO Update: What Has Google Changed in 2014 So Far?

With the first quarter of 2014 behind us, we wanted to take a quick look at some of the biggest news on the SEO / Google front so far this year. January: Webmasters speculate that an unconfirmed algorithm update occurred between January 8-10 due to shifts in placement and traffic drops. Google punishes a large […]


Google Hits June With A Heat Wave

Ever since Matt Cutts, Google’s head engineer in charge of web-spam released a video in May about what to expect in the next few months in terms of SEO, there have been noticeable fluctuations in the search results for many website owners. The MozCast Google weather tracker is a tool designed by the highly regarded […]


Google Announces Local Carousel Display

Over the years, Google has continually updated the layout of search results. On June 18th, Google announced they were rolling out an interactive carousel of local results “for local dining, nightlife, hotels, and other attractions on desktop” that will be featured at the top of the page. Below is an example of the new Local […]


Design With Intent: Tracking Eye Movements with Heat Maps

Since the idea of the internet and websites first caught on around 1989, marketers and designers have been studying intently to find the best way to leverage consumer interaction. Just like in traditional marketing, a great deal of research is conducted with the intent of discovering how web users engage with the information on any […]


M&L Legal Marketing & Management Conference

Last week, Cloud [8] Sixteen, Inc. was excited to be invited to be a part of the M&L Legal Marketing and Management Seminar in Palm Beach, Aruba. The conference was founded in 1992 by J. Marshall Hughes and Lee Coleman, and they have continued to host this event bi-annually since that time. This has allowed […]