A Smarter Way To Manage Content

Posted by | Content Development, Web Design, WordPress | No Comments

hubYears ago, we made a conscious choice to transition our sites away from ASP/ .NET and embrace  WordPress as a standard across all of our client sites.  The ease of use and flexibility that are inherent with that CMS made the decision a no-brainer.  Now, our content team is able to update sites in a matter of minutes when a request comes in from a client.

Even with the convenience factors that have made this platform the world’s dominant content management system, big problems still arise when managing hundreds of WordPress sites across a plethora of hosts and IPs.  Simply from a content uploading perspective, having to open up and pick through a spreadsheet with hundreds of user names and passwords every time you want to get into a site becomes quite the chore.  Want to test a module over all of your sites?  Get ready for an all night marathon and carpal tunnel syndrome.

We needed a solution that would give us the ability to do a lot of things from one central hub and it seems we have found one that fills our requirements and much more.  After a lot of research, we came to the conclusion that InfiniteWP is the answer we’ve been looking for.  Not only can we upload to and edit any of our sites from one place, we are able to check analytics;  globally install, configure and test modules; check analytics;  schedule backups and a lot more, from one place.

If you’re managing more than one WordPress site and want to make the most of your time and efforts, it’s time to sit up and take notice of this revolutionizing product.

From Page Rank to Author Rank: the Changing Landscape of SEO

Posted by | Google, Search Engine Marketing, Search Engine Optimization, Uncategorized | One Comment

author-rank2At the annual Search Engine Strategies conference in London last week, Searchmetrics founder Marcus Tober lead a session on “Meaningful SEO Metrics.” In the presentation, Tober tackled a variety of topics including the move from page rank to author rank in the future of SEO.

The presentation began with Tober explaining the importance of the “SEO visibility” metric. He said that the cumulative number of all relevant keyword rankings for a market reveal important trends. The ranking on single keywords is worth less, according to Tober, because of personalization, localization, and search history. Analyzing SEO strategies with this broader scope will allow businesses to see trends that are independent from seasonal effects or traffic spikes based on independent events.

One of the most notable moments in the presentation was when Tober directly disputed a statement made by Google Engineer Matt Cutts. When asked if Google +1′s affect a website’s ranking, Cutts answered “Not really.” Cutts claimed there was no “direct effect” on rankings from +1′s, but said Google does “have an authorship proposal.”

According to Tober, Cutts was not telling the whole truth. Tober excitedly told the audience that +1′s do indeed influence search. He explained that several experiments conducted over the last year in Searchmetrics Labs found that Google+ triggers instant indexation. He claimed that based on analysis with different unique postings, “URLs with a +1 are being indexed instantly and rank for the title as well as some longtail queries.”

These findings, Tober said, illustrate the move from Page Rank to Author Rank in SEO. He quoted Google’s Executive Chairman Eric Schmidt saying “Within search results, information tied to a verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.” Tober continued to say “the true cost of remaining anonymous, then, might be irrelevance.”

Tober concluded the presentation by reminding SEOs to focus on the big picture and not get bogged down studying one metric. He recommended that marketers measure activity and outcomes saying, “understand how the business makes money, build a simple model, and remember that the best metrics guide behavior.”

Internally at the search engine guys we have been watching this closely… since May of 2012 Google+ profiles, circles and +1 (as well as other social media profiles which may factor into the author-rank equation) have become increasingly important to our SEO strategies. Please contact us to schedule a call with a web strategist if you have questions about SEO, author rank and how to prepare your website to “weather the storm” as Google continues to shift from page rank to author-rank.

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Posted by | Dining, Food for thought, Gaming, Music | No Comments

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Posted by | Gaming | No Comments

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Posted by | Music | No Comments

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Posted by | Dining, Food for thought | No Comments

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Google Introduces New Gmail Search Options

Posted by | Google, Search | No Comments

Google launched new search features for its Gmail inbox this week.

Google introduced a new feature that enables users to search their Gmail inbox from Google.com on the desktop or their mobile phones. New search operators announced this week will allow users to search their inbox for specific types of information. Gmail previously allowed users to search flights by using [my flights]in the search. New queries are now available such as [my purchases], which will allow you to find your latest Amazon orders.

The new features also allow users to serach for various reservations. New search parameters like [my hotel reservation] or [my restaurant reservations] will bring up travel plans or bookins made through OpenTable. In addition, Google announced a [my events] operator that will show “information from Ticketmaster or Eventbrite about your upcoming concert, sports game or other event.”

According to the Google Blog, these new features are only avialable for users with @gmail.com addresses in the United States. The features are only available in English at this time. Google emphasized in its announcement that these features are still being tested. Gmail users are invited to sign up for a trial.

The new features are similar to the search giant’s existing Google Now product, available on Android 4.0. The product uses personal information to alert users of flight delays and check out times. The trial features are also similar to Microsoft’s Quick Views, released in 2010. Quick Views was integrated into Hotmail inboxes with search operators highlighted in the sidebar. Google executives, however, pointed out that Microsoft’s email service cannot be used to retrieve event updates and restaurant reservations.
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