The Outstanding Achievement award is the second-highest honor bestowed by the IMA judges. The criteria on which we were judged included design, content, feature functionality, usability, standards compliance, and cross-browser compatibility.

To view The Search Engine Guys Award Gallery page, visit:
http://www.interactivemediaawards.com/winners/gallery.asp?id=45078

The certificate will soon be hanging in the Austin office: http://www.interactivemediaawards.com/winners/certificate.asp?param=78546&cat=1

Having a website that is aesthetically pleasing is one of the top priorities. Your visitor has to believe that you know what you are doing on the website. In addition, you have to make the site easy to navigate. These two simple steps can mean the difference between a visitor clicking away within seconds or staying on the site long enough to contact you.

If you would like to know more about website design and how it can supplement your SEO campaign, contact The Search Engine Guys at 800-267-1704.

As far as the usefulness of a search engine, Bing is not very different from Google. Search results are much the same, but are presented in a different way. Bing has added categories and changed the presentation of multimedia searches. But will this be enough to bring down Google? Probably not.

At this point, Bing is fighting Google on a name brand basis. If it does well enough, Google will likely make changes in its interface to keep its current users and draw back its former users. This is simply how businesses work and compete, benefitting the consumer in the end.

About TSEG:
The Search Engine Guys is a company that provides search engine optimization, web design, content development and other services. If you would like more information, contact us at 800-267-1704

We will be discussing how to create web sites that convert. A little hint, it is not always the prettiest site, it is the site that hits the four major buying habits of a consumer. If you are unaware of these buying habits or how to create a web site that touches on these habits, tune in today!

Consider this scenario – your company hires an ad agency to get your name out all over town. Within months, your firm's name and logo is visible on every billboard, during every television program, and in every phone book in the city. Unfortunately, having spent all your resources on your advertising blitz, your company no longer has the money to remodel its offices. When eager customers show up at your door, they are shocked to see your employees working out of a run-down shack. Disappointed, your potential clients walk away without even bothering to meet you in person.

Doesn't sound like a good scenario, does it? And yet, all too many businesses are finding themselves in this situation with their online marketing campaigns. They spend money, time, and effort on getting their websites to the top of natural search results, but little to no money on designing their websites in ways which appeal to online consumers. The result? Great visibility on major search engines, but no new business, as potential customers are turned away by a poorly-designed or outdated website.

At The Search Engine Guys, we understand one simple fact – search engine optimization doesn't mean anything unless it gets you actual contacts and actual business. That's why we work with each of our clients to ensure that their growing web presence brings actual benefits to their firm or business. Contact us at 800-220-9341 to learn more about our SEO company.

A website should be designed to draw the visitor in by offering
information and services relevant to their needs. A hierarchical
page-subpage structure is one great place to start, though there are,
of course, other viable options. 

Recently, we decided to go back and do some reorganizing and rewriting on the website content for our Chicago personal injury lawyers, Friedman & Bonebrake. We expect the revamped site to appeal better to site traffic and search engines alike.

About Us

The Search Engine Guys handles SEO campaigns for law firms and businesses across the country. We operate on a unique exclusive partnership system, and are proud to say that our track record can speak for itself. Give us at a call at 800-267-1704 to learn more about what we do.

In order for a website to bring in new business, it must be able to convert website visitors into actual contacts. In other words, the website must be able to persuade a person who has just come across the site to call, email, buy from, or otherwise interact with the company who owns the site. How does a website accomplish this? A large piece of the puzzle is design, or how a website looks, how user-friendly it is, and what browsing and buying behaviors it elicits. Let's look at this Boston bankruptcy lawyer website as an example.

There are several major features worth mentioning:

- Attractive visual design: consumers make at least part of their judgments based on first impressions. If a site looks bad or cheap, it immediately loses credibility.

- Easy-to-locate contact capabilities: the easy-to-find "Contact Us" button in the navigation bar, the prominently placed phone number in the header, and the large "Free Evaluation" button all provide site visitors with the abilty to immediately take action.

- Testimonials and Credentials: The client quotes and accreditations of Boston bankruptcy attorney Josh Spirn are prominently displayed, allowing the site to immediately build value with a visitor.

Of course, there are dozens more factors to consider in developing, evaluating, and improving the conversion of a website. To learn more, give The Search Engine Guys a call at 800-267-1704.

For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests to build one site for personal injury and another for criminal defense. By doing so, you create sites that are highly specific to each practice area, boosting your relevance in the eyes of search engines. 

For another, having multiple, dedicated websites also benefits the end user. People gravitate towards specialists and specialized sites. Returning to the legal example, a potential client may be more interested in an attorney who handles only one type of case, rather than an attorney who dabbles in everything.

Compare these websites for the Charles D. Hankey Law Office –

Indianapolis personal injury lawyer

Indianapolis Social Security disability lawyer

Although the designs are similar, the content and focus of each site is highly specific to a certain area of law. Whether a potential client is looking for personal injury representation or Social Security assistance, he will find a website filled with relevant, persuasive information.

Learn more by contacting The Search Engine Guys at 800-267-1704.

But we're pretty proud of the way this site turned out; it really shows the impact that customized design and custom photography can have when properly executed. Definitely not a stock website in any sense of the word.

Check the site out www.iowamotorcycleaccidents.com.

Want a site like Pete's? Give The Search Engine Guys a call at 800-267-1704.

Anyone in the marketing business understands the importance of a focused, target-specific, and clear message. When an advertising agency designs a marketing campaign for its clients, they spend hours coming up with the core message of the campaign, because they know that this message will form the basis for every commercial, every billboard, and every slogan. 

Website design is no different. Every aspect of a good site – a site that translates into new business for you – must be designed with a specific goal in mind. In other words, for a site to be truly effective, both in terms of conversion efficiency and in terms of SEO-friendliness, it must be unique to your needs and your audience. 

Uniqueness in marketing…seems painfully obvious, doesn't it?

Yet this "painfully obvious" fact seems to be ignored by many websites, especially when it comes to written content. Stock content is probably one of the worst things you can put on a site; not only does it detract from SEO value, but it also creates a bad impression on site visitors. 

Even "semi-stock" content needs to go. I understand the allure of this kind of canned content; when a search engine optimization firm handles dozens, hundreds, or even thousands of websites, it's very tempting to re-use snippets of content, especially for repetitive sections (such as the "Call us if you need our services…etc. etc.). A subtler, but just as insidious problem is the tendency to fall into a "message rut" across pieces of content or even between sites. The theme of each site should be unique; one personal injury attorney may emphasize 'justice,' while another might emphasize 'compassion' – using the same type of content for both sites is inefficient and ineffective. 

Want to learn more about targeted content development? Call The Search Engine Guys at 800-267-1704.