Though estimates from different research firms vary, the general consensus is that, despite pressure from the ailing economy, Google is not only holding on to its massive share of the online search market – but also increasing it. ComScore, Inc. estimated a 4% increase for Google's market share during March, up to 59%, while Hitwise [...]
Search engine optimization isn't a simple process, and getting your website to a prime location in Google search is only half the battle. Consider this scenario – your company hires an ad agency to get your name out all over town. Within months, your firm's name and logo is visible on every billboard, during every [...]
PageRank is a rough estimate of the value that your website or webpage has in the eyes of Google. It's measured on a scale from 0 to 10, with 10 being the most valuable or relevant, and 0 being the least. For reference, consider that Google.com itself is basically the only site with a PageRank [...]
If you're looking for an search engine optimization firm to spruce up your website, it's important that you know the difference between "black-hat" and "white-hat" SEO. You may have heard these terms thrown around on internet forums or message boards, often in reference to the world wide web. "White-hat" and "black-hat" are unofficial terms used [...]
Search engine optimization (SEO) is one of the many different types of online marketing strategies that you can use to promote your business or services on the internet. Another dynamic and often benefical option for an online marketing campaign is the use of Pay-Per-Click (PPC). While these various types of online marketing can be successful on their [...]
When launching a search engine optimization campaign, many people seem to forget the importance of location. Consider this: you launch an expensive, time consuming SEO campaign to capture placement for the search term "personal injury lawyer." After several months, you manage to reach the first page of Google, and you start getting site visitors. One [...]
Why build multiple websites? Why not put all your resources into one website that covers all your products, services, and information? For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests [...]
SEO may not be right for every company, but it can be beneficial in almost every profession or market. Although the majority of our clients at The Search Engine Guys are practicing attorneys or law firms, we'd like to point out that online marketing is by no means limited to the legal profession. Many of [...]
Our CEO, Joe Devine, likes to say that search engine optimization is "math, not magic." There's a lot of truth in that statement. Sustainable white-hat SEO doesn't rely on some mystical formula to achieve results; taking shortcuts just doesn't work. In other words, SEO is a work in progress. Not only do you have to [...]
It's shocking, really, how many outdated, dysfunctional, and cheap-looking websites are floating around the internet these days. It's even more shocking that many of these websites belong to some of the most respectable firms and professional companies in the country. These firms, who probably spend thousands of dollars on beautiful print advertisements and impeccable office [...]
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