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Optimize Your Website for Search Engines

ABJ’s Christopher Calnan interviewed CEO Joe Devine, who shared news about the companies’ growth and how the Cloud Family of Businesses came to be.

The article was published in the print edition of the Austin Business Journal on January 7, 2010 and on its web site as premium content.

To read the full article on ABJ Entrepreneur, click here: Austin tech founders on Cloud 8.

In his CEO Spotlight, Joe talks about his role in the company, ideas about the future of SEO, and what makes The Search Engine Guys different from all of the other web marketing firms in the industry.

To read the full interview, click here: http://www.visibilitymagazine.com/internet_marketing_magazine/articles/ceo_spotlight/winter-2010/15/the-search-engine-guys-llc/joe-devine

This article will also be featured in the Winter 2010 print edition of the magazine.

Because of this, there have been several mashup sites for search engines.  One of the foremost is called Blind Search. Made by a Microsoft employee, the program lists three columns of search results from Google, Yahoo and Bing in a random order. You then vote on the column that is most useful to you, telling you which search engine fits you best.

There are several other sites out there as well performing similar functions. In the end, however, the search results on the sites tend to be fairly similar. From an SEO standpoint, this means that optimizing for Google is still the best choice.

If you would like to know more about search engine optimization, contact The Search Engine Guys at 800-267-1704.

While a final version of Caffeine has not yet been launched, some are speculating that it is more of a diversion to keep people from engines like Bing. Even so, however, placement on Caffeine is different and could affect SEO to some degree. For some searches, placement dropped several spots between the two types of Google, something that could happen with every change in algorithm on the old engine.

If you would like to know more about optimizing for google, contact The Search Engine Guys at 800-267-1704.

Approximately 5% of the computer market is devoted to Apple and would go immediately to their engine, leaving Google. However, Google currently pays Apple to put a search bar in Safari. While this amount is not known, some say that it is enough to fund development of Mac OS X. Direct competition with Google would likely put a damper on those funds.

In the end, an Apple search engine would likely take more business from Microsoft's Bing than from Google. Even if it does become a contender, however, the search results will likely be very similar to Google's. This means that optimization aimed at Google would still work for the other engine.

If you would like to learn about search engine optimization, contact The Search Engine Guys at 800-267-1704.

Having a website that is aesthetically pleasing is one of the top priorities. Your visitor has to believe that you know what you are doing on the website. In addition, you have to make the site easy to navigate. These two simple steps can mean the difference between a visitor clicking away within seconds or staying on the site long enough to contact you.

If you would like to know more about website design and how it can supplement your SEO campaign, contact The Search Engine Guys at 800-267-1704.

Competitive: Consumers want the best of the best when making their purchases. These are the consumers who are willing to pay almost any price as long as they see higher quality.

Spontaneous: These consumers buy what they see. Grocery store checkout lines operate on this type of consumer by showing them small items that they might have interest in.

Humanistic: These consumers generally want service. A humanistic consumer might pay more for the same product because he or she is treated better somewhere else.

Methodical: The methodical consumer researches all of his or her purchases to a great extent. In the end, he or she will go with the product or service that gave the best information.

It is important to appeal to every one of these consumer types in your website. If you do not, you are missing out on a large portion of the market that might have purchased your product or service.

If you would like to know more about consumer buying habits and how to use them in your website, you can contact The Search Engine Guys at 800-267-1704.

Whichever number you choose to believe, the message for the search engine marketing industry is clear – Google is still the place to be in terms of online search and probably will remain so for a long time. 

Got questions about search engine optimization? Contact The Search Engine Guys today at 800-267-1704.

Consider this scenario – your company hires an ad agency to get your name out all over town. Within months, your firm's name and logo is visible on every billboard, during every television program, and in every phone book in the city. Unfortunately, having spent all your resources on your advertising blitz, your company no longer has the money to remodel its offices. When eager customers show up at your door, they are shocked to see your employees working out of a run-down shack. Disappointed, your potential clients walk away without even bothering to meet you in person.

Doesn't sound like a good scenario, does it? And yet, all too many businesses are finding themselves in this situation with their online marketing campaigns. They spend money, time, and effort on getting their websites to the top of natural search results, but little to no money on designing their websites in ways which appeal to online consumers. The result? Great visibility on major search engines, but no new business, as potential customers are turned away by a poorly-designed or outdated website.

At The Search Engine Guys, we understand one simple fact – search engine optimization doesn't mean anything unless it gets you actual contacts and actual business. That's why we work with each of our clients to ensure that their growing web presence brings actual benefits to their firm or business. Contact us at 800-220-9341 to learn more about our SEO company.