Google has long dominated the search engine market, but now that Bing has been introduced, people are starting to wonder whether or not it works better. The short and simple answer is: probably not. As search engines go, it's difficult to get much better than Google already is. On the other hand, every user has [...]

Google has announced its new "Caffeine" architecture and has had testers using and reviewing. So far there have been both good and bad reviews, but one in particular stands out. Caffeine seems to be more of a changed algorithm rather than a totally new architecture. If this is true, it is really no different from [...]

The possiblity of an Apple search engine is floating around since the resignation of Eric Schmidt from Apple's board of directors. Schmidt also works for Google, giving some credence to the idea. While Apple would certainly have an immediate customer base for its engine, it is difficult to say whether or not it could compete [...]

There are four basic habits that people follow when they purchase any product or service. Those habits are: Competitive: Consumers want the best of the best when making their purchases. These are the consumers who are willing to pay almost any price as long as they see higher quality. Spontaneous: These consumers buy what they [...]

Though estimates from different research firms vary, the general consensus is that, despite pressure from the ailing economy, Google is not only holding on to its massive share of the online search market – but also increasing it. ComScore, Inc. estimated a 4% increase for Google's market share during March, up to 59%, while Hitwise [...]