The Search Engine Guys » Search

TSEG Contributes Small Business Tip for BusinessWeek.com

admin — Tue, 25 Jan 2011 17:43:42 +0000

The Search Engine Guys were featured on BusinessWeek.com yesterday in the Small Business section. Every day, the publication’s web site features a tip for entrepreneurs on ways to improve how they do business. TSEG’s Joe Devine composed a tip about the benefits of search engine optimization and it was published on January 24, 2011.

Check it out here and please feel free to share with anyone you think may be interested:
Optimize Your Website for Search Engines

Google Reveals News Ranking System

admin — Fri, 04 Sep 2009 10:59:00 +0000

Google keeps its algorithms for ranking websites firmly under wraps. However, the company just revealed its methods for choosing which news stories to publish on Google News. Even explaining the way it works, however, Google shows some contradictory rules. According to a video released by Google, there are four basic rules used to rank news stories.

The algorithm attempts to immitate consumer behavior as closely as possible. To do this, it looks for new stories with established citations. It also gives more weight to local sources but prefers trusted sources. Striking the right balance seems to be the key to a highly ranked news story. This also applies to the search engine, for which Google has not and likely will not reveal its algorithm.

If you would like to know more about search engine optimization, contact The Search Engine Guys at 800-267-1704.

Bing Gains on Yahoo & Google – The TSEG take

admin — Tue, 18 Aug 2009 07:13:00 +0000

According to comscore.com, Bing gained market share on Yahoo and Google. They gained .3% market share on each search engine between June and July. Most columns I have read are spinning this as a positive for Bing, and we can certainly see that angle. However, we do not view Bing as the Google Killer. In fact, we thought the initial bump from all of the hype and advertising behind Bing would lead to higher gains in marketshare.This reminds me a little of cuil.com (the so-called Google Killer), followed by Wolfram Alpha (the other, other Google Killer). A lot of hype and marketing, and then they slowly die off or become an insignificant player with respect to marketshare. We do not think Bing will become insignificant, but we do not see it gaining too much market share.

Although it is nice to see competition in the marketplace, the problem for these other search engines is that Google does a phenomenal job and returns results quickly. We personally think most of the efforts to improve search are pretty futile. When is the last time someone said something to the effect of, "Google search is terrible," or "I never find what I want?" That is the issue. We understand that everything can and will be improved, but I think that if someone is going to take on Google, they are going to have come up with a different spin on how they compete.

We think what may end up hurting Google is the fact that consumers may start to feel a little leary of the company having too much data on them, and becoming a little too big brother. If I was competing against Google, we would use the angle that we are not mining data from the individual user and that searches are private or deleted within 3 months, something to ease that worry. The battle for search in the future should be interesting and fun to watch.