Google recently announced a new cog in its paid search advertising machine – sponsored local search listings. The new feature, aimed primarily at small, local businesses with limited advertising budgets, allows business owners to leverage their Google Local Business Search listings and show up in the coveted map results on search engine results pages (SERPs). [...]
Google keeps its algorithms for ranking websites firmly under wraps. However, the company just revealed its methods for choosing which news stories to publish on Google News. Even explaining the way it works, however, Google shows some contradictory rules. According to a video released by Google, there are four basic rules used to rank news [...]
A report published by Pew Foundation showed that approximately 84% of all internet users use search engines. Going a step further, nearly half of all internet users use search engines frequently. These users turn to search engines for all kinds of information to help them in their daily lives. Many of them use search engines [...]
Google has long dominated the search engine market, but now that Bing has been introduced, people are starting to wonder whether or not it works better. The short and simple answer is: probably not. As search engines go, it's difficult to get much better than Google already is. On the other hand, every user has [...]
Google has announced its new "Caffeine" architecture and has had testers using and reviewing. So far there have been both good and bad reviews, but one in particular stands out. Caffeine seems to be more of a changed algorithm rather than a totally new architecture. If this is true, it is really no different from [...]
The possiblity of an Apple search engine is floating around since the resignation of Eric Schmidt from Apple's board of directors. Schmidt also works for Google, giving some credence to the idea. While Apple would certainly have an immediate customer base for its engine, it is difficult to say whether or not it could compete [...]
Search engine optimization for your website is incredibly important if you want to be found on the internet. However, it is not everything. When you have a website, there are certain things that you have to do to keep your visitor from clicking away. Having a website that is aesthetically pleasing is one of the [...]
Often, people think that the way to get to the front page on Google, is to simply pay for it. While there is some truth to this, it often works best as a short term option rather than the main focus of your search engine optimization campaign. Pay per click allows you to pay Google [...]
When people think of search engines, Google tends to pop into their minds. However, there are a large number of search engines out there. Google's bigger competitors seem to be coming from large businesses like Microsoft's Bing.com, but smaller search engines have a place as well. Most smaller search engines are very niche oriented. ChaCha [...]
There are four basic habits that people follow when they purchase any product or service. Those habits are: Competitive: Consumers want the best of the best when making their purchases. These are the consumers who are willing to pay almost any price as long as they see higher quality. Spontaneous: These consumers buy what they [...]
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