The Search Engine Guys » Search Engine Marketing

TSEG Contributes Small Business Tip for BusinessWeek.com

admin — Tue, 25 Jan 2011 17:43:42 +0000

The Search Engine Guys were featured on BusinessWeek.com yesterday in the Small Business section. Every day, the publication’s web site features a tip for entrepreneurs on ways to improve how they do business. TSEG’s Joe Devine composed a tip about the benefits of search engine optimization and it was published on January 24, 2011.

Check it out here and please feel free to share with anyone you think may be interested:
Optimize Your Website for Search Engines

Austin Business Journal Introduces Cloud 8 Sixteen, Inc.

admin — Mon, 24 Jan 2011 19:14:23 +0000

Cloud 8 Sixteen, Inc., which includes The Search Engine Guys, Ngage, Inc., and most recently, Big Momma Apps, was featured in the Austin Business Journal (ABJ) and its sister publication, ABJ Entrepreneur.

ABJ’s Christopher Calnan interviewed CEO Joe Devine, who shared news about the companies’ growth and how the Cloud Family of Businesses came to be.

The article was published in the print edition of the Austin Business Journal on January 7, 2010 and on its web site as premium content.

To read the full article on ABJ Entrepreneur, click here: Austin tech founders on Cloud 8.

Joe Devine Interviewed by Search Marketing Standard

admin — Wed, 22 Dec 2010 15:00:50 +0000

TSEG’s CEO, Joe Devine, was interviewed by Search Marketing Standard, a quarterly magazine that covers the search marketing industry. According to its web site, each issue is read by 50,000 subscribers.

In his interview, Devine discusses best practices for Online Reputation Management and provides advice to companies who want to protect their brand’s image online.

To read the story in its entirety, click on the following link and flip to page 44: Online Reputation Management: An Interview with Joe Devine.

TSEG Featured on Popular Tech Site, Mashable

admin — Mon, 18 Oct 2010 19:41:59 +0000

Today, The Search Engine Guys contributed a guest article to Mashable.com. The article discusses how SEO may be affected by the new “social search paradigm”, triggered by the Bing/Facebook partnership announcement from the last week.

To read the entire article, click here: http://mashable.com/2010/10/18/social-search-seo/

We are excited to be included on such a high-profile website and are happy to contribute to this ongoing discussion. Please check out the article and give us your thoughts!

TSEG featured in Austin publications

admin — Wed, 25 Aug 2010 15:31:59 +0000

This past week, news of TSEG’s recent growth has reached two Austin publications, the Austin Business Journal and the Austin-American Statesman.

In the Austin Business Journal article, published on Monday, the reporter highlighted TSEG’s new real estate developments, an addition of 1,360 square feet to our S. Lamar office. The article points out that this change was made to accommodate rapid growth of the company. For the full article, click here: http://www.bizjournals.com/austin/stories/2010/08/23/daily6.html

This story was also posted to ABJ’s sister publication, ABJ Entrepreneur here: http://www.abjentrepreneur.com/news/2010/08/the_search_engine_guys_double_lamar_office.html

Today, the Austin-American Statesman highlighted two recent promotions at TSEG, Marcela Curran to Social Networking Director and Sean Hall to Content Director. This story ran on the publication’s web site, as well as in their print edition in the Business section. For the full article (and a large portrait of our very own Marcela Curran!), click here: http://www.statesman.com/business/up-the-ladder-877166.html

Keep your eyes open for more exciting news about TSEG in the future!

Google Rolls Out Local Paid Search

admin — Tue, 06 Oct 2009 06:56:00 +0000

Google recently announced a new cog in its paid search advertising machine – sponsored local search listings. The new feature, aimed primarily at small, local businesses with limited advertising budgets, allows business owners to leverage their Google Local Business Search listings and show up in the coveted map results on search engine results pages (SERPs).

Some noteworthy features of this new program:

Businesses will be billed a flat monthly rate, so ongoing management is less necessary.
Businesses will be ranked based on category and physical proximity to the searcher.
Businesses will have the option of a built-in call tracking service.

Currently the program is only available in the San Francisco and San Diego. Whether local paid search prices are linked to AdWords pricing also remains to be seen.

Bing Slowly Growing in Market Share

admin — Fri, 18 Sep 2009 08:41:00 +0000

The market share for search engine has been shifting lately as many of the large players in the search engine industry are attempting to refocus many of their key product offerings. Microsoft's Bing search engine recently grew from 9 percent market share, to now a market share of 10.7 percent.

Google grew nearly 3 percent in the same time period. This places Google's search market share to almost 65%. This dominant share has kept Google as the leader in the search engine industry.

If you would like to know more about search engines and how they work, contact The Search Engine Guys at 800-267-1704.

Google Increases Size of Search Box

admin — Fri, 11 Sep 2009 10:00:00 +0000

Google has recently announced that it has increased the size of the search box that is on its homepage. Google's Vice President of Search Products made the announcement on a blog shortly before the change took place. The change was decided on after a variety of factors and influences showed that it would be a good choice for the company.

Google believes that the increased size of the text box helps to emphasize that Google is focused on "searching". This type of focus on "searching" is one of the reasons that Google has maintained such a large market share for search engines.

If you would like to know more about search engine optimization, contact The Search Engine Guys at 800-267-1704.

Search Engine Mix and Match

admin — Thu, 20 Aug 2009 10:06:00 +0000

Google has long dominated the search engine market, but now that Bing has been introduced, people are starting to wonder whether or not it works better. The short and simple answer is: probably not. As search engines go, it's difficult to get much better than Google already is. On the other hand, every user has different needs and preferences.

Because of this, there have been several mashup sites for search engines. One of the foremost is called Blind Search. Made by a Microsoft employee, the program lists three columns of search results from Google, Yahoo and Bing in a random order. You then vote on the column that is most useful to you, telling you which search engine fits you best.

There are several other sites out there as well performing similar functions. In the end, however, the search results on the sites tend to be fairly similar. From an SEO standpoint, this means that optimizing for Google is still the best choice.

If you would like to know more about search engine optimization, contact The Search Engine Guys at 800-267-1704.

Google Caffeine

admin — Thu, 13 Aug 2009 10:13:00 +0000

Google has announced its new "Caffeine" architecture and has had testers using and reviewing. So far there have been both good and bad reviews, but one in particular stands out. Caffeine seems to be more of a changed algorithm rather than a totally new architecture. If this is true, it is really no different from the old Google.

While a final version of Caffeine has not yet been launched, some are speculating that it is more of a diversion to keep people from engines like Bing. Even so, however, placement on Caffeine is different and could affect SEO to some degree. For some searches, placement dropped several spots between the two types of Google, something that could happen with every change in algorithm on the old engine.

If you would like to know more about optimizing for google, contact The Search Engine Guys at 800-267-1704.