Aesthetic Websites

by tsegseo 30. July 2009 09:48

Search engine optimization for your website is incredibly important if you want to be found on the internet. However, it is not everything. When you have a website, there are certain things that you have to do to keep your visitor from clicking away.

Having a website that is aesthetically pleasing is one of the top priorities. Your visitor has to believe that you know what you are doing on the website. In addition, you have to make the site easy to navigate. These two simple steps can mean the difference between a visitor clicking away within seconds or staying on the site long enough to contact you.

If you would like to know more about website design and how it can supplement your SEO campaign, contact The Search Engine Guys, LLC at 800-267-1704.

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Bing: "The Decision Engine"

by tsegseo 25. June 2009 11:45

Microsoft has recently released a new search engine called Bing. They hope to use this engine to cut into Google's share of the search engine market and possibly overtake it. However, whether or not this will work is very much up in the air.

As far as the usefulness of a search engine, Bing is not very different from Google. Search results are much the same, but are presented in a different way. Bing has added categories and changed the presentation of multimedia searches. But will this be enough to bring down Google? Probably not.

At this point, Bing is fighting Google on a name brand basis. If it does well enough, Google will likely make changes in its interface to keep its current users and draw back its former users. This is simply how businesses work and compete, benefitting the consumer in the end.

About TSEG:
The Search Engine Guys, LLC is a company that provides search engine optimization, web design, content development and other services. If you would like more information, contact us at 800-267-1704

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Talk Radio show today June 24th at 4pm CST

by tsegseo 24. June 2009 03:37

We are hosting our Internet talk radio show today at 4pm CST. You can tune in by clicking this link http://www.blogtalkradio.com/joedevine

We will be discussing how to create web sites that convert. A little hint, it is not always the prettiest site, it is the site that hits the four major buying habits of a consumer. If you are unaware of these buying habits or how to create a web site that touches on these habits, tune in today!

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The Other Half of the SEO Story

by tsegseo 16. January 2009 09:15

Search engine optimization isn't a simple process, and getting your website to a prime location in Google search is only half the battle.

Consider this scenario - your company hires an ad agency to get your name out all over town. Within months, your firm's name and logo is visible on every billboard, during every television program, and in every phone book in the city. Unfortunately, having spent all your resources on your advertising blitz, your company no longer has the money to remodel its offices. When eager customers show up at your door, they are shocked to see your employees working out of a run-down shack. Disappointed, your potential clients walk away without even bothering to meet you in person.

Doesn't sound like a good scenario, does it? And yet, all too many businesses are finding themselves in this situation with their online marketing campaigns. They spend money, time, and effort on getting their websites to the top of natural search results, but little to no money on designing their websites in ways which appeal to online consumers. The result? Great visibility on major search engines, but no new business, as potential customers are turned away by a poorly-designed or outdated website.

At The Search Engine Guys, LLC, we understand one simple fact - search engine optimization doesn't mean anything unless it gets you actual contacts and actual business. That's why we work with each of our clients to ensure that their growing web presence brings actual benefits to their firm or business. Contact us at 800-220-9341 to learn more about our SEO company.

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Content and Site Structure

by tsegseo 25. November 2008 11:21

Correctly structuring website content/pages is just as important as having content in the first place. While search engines can easily crawl content, regardless of where it is located, the same cannot be said of human visitors. If your website isn't easy to navigate, and if information and resources aren't easily accessible, many site visitors won't be encouraged to stay on your website for very long. A short visit means a shallower impression and a lower chance of you getting new business.

A website should be designed to draw the visitor in by offering information and services relevant to their needs. A hierarchical page-subpage structure is one great place to start, though there are, of course, other viable options. 

Recently, we decided to go back and do some reorganizing and rewriting on the website content for our Chicago personal injury lawyers, Friedman & Bonebrake. We expect the revamped site to appeal better to site traffic and search engines alike.

About Us

The Search Engine Guys, LLC handles SEO campaigns for law firms and businesses across the country. We operate on a unique exclusive partnership system, and are proud to say that our track record can speak for itself. Give us at a call at 800-267-1704 to learn more about what we do.

 

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