Bing Slowly Growing in Market Share

by tsegseo 18. September 2009 08:41

The market share for search engine has been shifting lately as many of the large players in the search engine industry are attempting to refocus many of their key product offerings.  Microsoft's Bing search engine recently grew from 9 percent market share,  to now a market share of 10.7 percent.

Google grew nearly 3 percent in the same time period.  This places Google's search market share to almost 65%.  This dominant share has kept Google as the leader in the search engine industry.  

If you would like to know more about search engines and how they work, contact The Search Engine Guys, LLC at 800-267-1704. 

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Google Increases Size of Search Box

by tsegseo 11. September 2009 10:00

Google has recently announced that it has increased the size of the search box that is on its homepage.  Google's Vice President of Search Products made the announcement on a blog shortly before the change took place.  The change was decided on after a variety of factors and influences showed that it would be a good choice for the company. 

Google believes that the increased size of the text box helps to emphasize that Google is focused on "searching".  This type of focus on "searching" is one of the reasons that Google has maintained such a large market share for search engines.


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Google Reveals News Ranking System

by tsegseo 4. September 2009 10:59

Google keeps its algorithms for ranking websites firmly under wraps. However, the company just revealed its methods for choosing which news stories to publish on Google News. Even explaining the way it works, however, Google shows some contradictory rules. According to a video released by Google, there are four basic rules used to rank news stories.

The algorithm attempts to immitate consumer behavior as closely as possible. To do this, it looks for new stories with established citations. It also gives more weight to local sources but prefers trusted sources. Striking the right balance seems to be the key to a highly ranked news story. This also applies to the search engine, for which Google has not and likely will not reveal its algorithm.

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Search Engine Use

by tsegseo 27. August 2009 12:45

A report published by Pew Foundation showed that approximately 84% of all internet users use search engines. Going a step further, nearly half of all internet users use search engines frequently. These users turn to search engines for all kinds of information to help them in their daily lives. Many of them use search engines on a daily basis.

Because so many people turn immediately to search engines for information, it is important for any business to make sure it can be found. Unlike with a phone book, you do not simply pay for a spot. Every website that comes up on Google or any other search engine is given placement based on its relevancy.

If you would like to know more about search engines and how they work, contact The Search Engine Guys, LLC at 800-267-1704.

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Search Engine Mix and Match

by tsegseo 20. August 2009 10:06

Google has long dominated the search engine market, but now that Bing has been introduced, people are starting to wonder whether or not it works better. The short and simple answer is: probably not. As search engines go, it's difficult to get much better than Google already is. On the other hand, every user has different needs and preferences.

Because of this, there have been several mashup sites for search engines.  One of the foremost is called Blind Search. Made by a Microsoft employee, the program lists three columns of search results from Google, Yahoo and Bing in a random order. You then vote on the column that is most useful to you, telling you which search engine fits you best.

There are several other sites out there as well performing similar functions. In the end, however, the search results on the sites tend to be fairly similar. From an SEO standpoint, this means that optimizing for Google is still the best choice.

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