Google has long dominated the search engine market, but now that Bing has been introduced, people are starting to wonder whether or not it works better. The short and simple answer is: probably not. As search engines go, it's difficult to get much better than Google already is. On the other hand, every user has different needs and preferences.

Because of this, there have been several mashup sites for search engines.  One of the foremost is called Blind Search. Made by a Microsoft employee, the program lists three columns of search results from Google, Yahoo and Bing in a random order. You then vote on the column that is most useful to you, telling you which search engine fits you best.

There are several other sites out there as well performing similar functions. In the end, however, the search results on the sites tend to be fairly similar. From an SEO standpoint, this means that optimizing for Google is still the best choice.

If you would like to know more about search engine optimization, contact The Search Engine Guys, LLC at 800-267-1704.

Google has announced its new "Caffeine" architecture and has had testers using and reviewing. So far there have been both good and bad reviews, but one in particular stands out. Caffeine seems to be more of a changed algorithm rather than a totally new architecture. If this is true, it is really no different from the old Google.

While a final version of Caffeine has not yet been launched, some are speculating that it is more of a diversion to keep people from engines like Bing. Even so, however, placement on Caffeine is different and could affect SEO to some degree. For some searches, placement dropped several spots between the two types of Google, something that could happen with every change in algorithm on the old engine.

If you would like to know more about optimizing for google, contact The Search Engine Guys, LLC at 800-267-1704.

The possiblity of an Apple search engine is floating around since the resignation of Eric Schmidt from Apple's board of directors. Schmidt also works for Google, giving some credence to the idea. While Apple would certainly have an immediate customer base for its engine, it is difficult to say whether or not it could compete with Google.

Approximately 5% of the computer market is devoted to Apple and would go immediately to their engine, leaving Google. However, Google currently pays Apple to put a search bar in Safari. While this amount is not known, some say that it is enough to fund development of Mac OS X. Direct competition with Google would likely put a damper on those funds.

In the end, an Apple search engine would likely take more business from Microsoft's Bing than from Google. Even if it does become a contender, however, the search results will likely be very similar to Google's. This means that optimization aimed at Google would still work for the other engine.

If you would like to learn about search engine optimization, contact The Search Engine Guys, LLC at 800-267-1704.

Search engine optimization for your website is incredibly important if you want to be found on the internet. However, it is not everything. When you have a website, there are certain things that you have to do to keep your visitor from clicking away.

Having a website that is aesthetically pleasing is one of the top priorities. Your visitor has to believe that you know what you are doing on the website. In addition, you have to make the site easy to navigate. These two simple steps can mean the difference between a visitor clicking away within seconds or staying on the site long enough to contact you.

If you would like to know more about website design and how it can supplement your SEO campaign, contact The Search Engine Guys, LLC at 800-267-1704.

There are four basic habits that people follow when they purchase any product or service. Those habits are:

Competitive: Consumers want the best of the best when making their purchases. These are the consumers who are willing to pay almost any price as long as they see higher quality.

Spontaneous: These consumers buy what they see. Grocery store checkout lines operate on this type of consumer by showing them small items that they might have interest in.

Humanistic: These consumers generally want service. A humanistic consumer might pay more for the same product because he or she is treated better somewhere else.

Methodical: The methodical consumer researches all of his or her purchases to a great extent. In the end, he or she will go with the product or service that gave the best information.

It is important to appeal to every one of these consumer types in your website. If you do not, you are missing out on a large portion of the market that might have purchased your product or service.

If you would like to know more about consumer buying habits and how to use them in your website, you can contact The Search Engine Guys, LLC at 800-267-1704.