Blog

New Website Launched: The Mokaram Law Firm

Today, The Search Engine Guys is excited to launch a new website for The Mokaram Law Firm.

This new web design features a stunning video at the top of the landing page, showing the attorneys hard at work and highlighting the professionalism with which they carry themselves. The firm’s total settlements of over a billion dollars is prominently overlayed on top of the video, sending a powerful message of success.

website design for lawyers

This site’s use of video and parallax effects is compelling and draws visitors in to see more. This is of incredible importance in web marketing, as most people leave a website within seconds of getting to it. If you are looking for a website design for your law firm that can help you retain visitors, call The Search Engine Guys at (512) 806-7955 and speak with our knowledgeable web development experts.


Launch Alert: Truslow & Truslow

The Search Engine Guys has launched a new website for the Columbia DUI defense attorneys of Truslow & Truslow.

The new website design puts the information searchers need at the forefront and showcases the experienced and  approachable attorneys of Truslow & Truslow. By putting the attorney’s photos at the forefront of the design, we allow potential clients to get to know who they are going to put their faith and trust in through the criminal defense process.

SEO for Lawyers

Building websites for client conversion and SEO requires a specific attention to detail. Additionally, achieving desirable rankings don’t usually happen by chance. At The Search Engine Guys, we’ve been handling SEO for lawyers since 2007. To learn more about our web marketing services, give us a call at (512) 806-7955.


Launch Alert: Therapy Hair Studio

We’ve recently launched a new website for Therapy Hair Studio, a Houston-based hair salon. The new design implements a sleek, smooth parallax scroll, enabling it to deliver a lot of information in a way that looks great and is easy to digest. We’re really proud of the result:

SEO web design

If you’re looking for a new web design for your site, get in touch with us at (512) 806-7955. Our philosophy of designing websites for conversion helps keep our clients’ phones ringing.


Mobile Friendly Search Results are Coming

mobile friendly websites for lawyers

Here are the two main reasons you should make sure your website is mobile friendly:

  1. Mobile traffic – Give your potential clients who come to your website a better experience.  We’ve been following mobile traffic in Google analytics for the past 5 years, in that period of time we have seen mobile traffic jump from a range of 1% to 5% (depending on the market) to 20%-35%, with some clients seeing mobile traffic in above 45%.
  2. Google has announced that they will start to value mobile friendly websites in their rankings. For the past few years, people have speculated whether Google would move in this direction based on various indicators and signs; but up until this past Feb it was only speculation. Click here to read the announcement, where Google explicitly states that they “will be expanding their use of mobile-friendliness as a ranking signal”.

To test if Google considers your website to be “mobile friendly” click here.

Keep in mind that if you have a great website and don’t want to go through the process of re-designing it from scratch, we are able to convert your website into a responsive theme. Depending on your design, some or many elements may need to change… but we can often maintain the overall look and feel of your design.

If you would like to explore a new responsive website, or converting your existing website to a responsive theme – call us at 800.267.1704 and one of our account managers will help you determine your options.


TSEG ranked #1 for “Best in Online Marketing” in legal field on bestseos.com

The Search Engine Guys (TSEG) was recently included on bestseos.com’s list of best SEO providers in the legal industry. In fact, TSEG was ranked #1 for “Best in Online Marketing” in the legal category, an honor we are extremely proud of. We were also listed on topseos.com, and ranked #4 in the web design category.

Topseos-Web-Design

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Google Local Search “Pigeon” Update

local seo for lawyers

On July 24, 2014, Google released an update to improve its local search algorithm. This new update is intended to leverage traditional web ranking signals in order to provide more accurate and relevant search results for the user. Though Google has not officially given this local search update a name, Search Engine Land has decided to title this update “Pigeon.”

What have we noticed from the Pigeon update so far?

law firm seo
It’s been a little over a week since this update rolled out, and in that time, webmasters and search experts tracking local search results have reported a noticeable change in the local “pack” results, or the map results displayed for a given search. In the graph below, you can see the days that were most heavily affected by Pigeon, as well as the stability that resumed on July 29, 2014.

The following are some of the most significant changes that webmasters have noticed from the Pigeon update:

  • An apparent decline in the number of local map pack results for a huge number of search queries – from 6-7 local map pack results to only 3
  • An increase in exposure and rankings for local business directories such as Yelp and Zagat
  • An overall improvement in search results according to distance and other location ranking factors

What should your business expect for the future?

  • A lot of change in rankings while this algorithm rolls out, especially for small, local businesses
  • More directories appearing in the search results
  • A better mobile experience for users that are shopping or looking for near-by businesses

Like other Google algorithm updates, it is difficult to understand the entire purpose of these changes during the early phases of the algorithm roll out. Here at The Search Engine Guys, we will be keeping an eye on the Pigeon update and will provide more information when it becomes available.

If you have questions about how this update may have affected your website or business in the search results, please contact us today at (512) 806-7955.

Nancy Tran  August 4th, 2014 – Posted by to Search.

To contact the author, emails can be sent to: ntran@thesearchengineguys.com


TSEG at AAJ

The Search Engine Guys will be in attendance for the American Association for Justice Annual Conference in Baltimore, Maryland on July 26th through July 30th. Say hello to Koby Ackie our Director of Business Development. Koby’s been involved in SEO non stop for the past 6-7 years, so if you have general questions about SEO, or specific questions about your website and how you are doing (or for that matter, questions on any number of topics related to online legal marketing)…find Koby and demand answers!


Google Launches Google My Business

local seo for lawyers

Yesterday, Google announced the launch of Google My Business. After years of trying to upgrade Places and merge it with Plus, Google has finally released a brand new platform that encompasses all of Google’s business tools, making it easier to manage your local business listings. While this doesn’t change much for our current Google+ pages, the new My Business interface provides clearer instructions on how to fill out, verify, and update a listing. With this rollout, it’s exciting to see that Google is proactively trying to solve the confusion between Places and Plus by creating a unified dashboard that makes life easier for small- to medium-sized businesses.

June 12th, 2014 – Posted by to Social Media Marketing.

To contact the author, emails can be sent to: sbenedict@thesearchengineguys.com


What Google’s Patents and Acquisitions Can Teach Us About SEO

seo for lawyers

Matt Cutts, the head of search spam at Google, recently released a video in which he discussed a future where links weigh less into the ranking of a website. To save you 3 minutes, Google knows that as long as they’re dependent on links for the majority of their algorithm, it will always be easily manipulated. So it would make sense for them to try everything they can to get away from links as the primary factor in ranking.

The First Step Away from Links as a Backbone

Back in 2005, Google filed a patent called Agent Rank for a technique that would allow them to rank a piece of content based on the person who authored it. In theory, when content is added to the web, there would be a digital signature connecting the real life author to the database’s digital author profile. This signature could be unique, and attached to every piece of content that author puts on the web, creating a portfolio of sorts for each author.

An authority score given to different authors, or “Author rank,” could then be used in the future to give weight to new articles and content authored by the author. For instance, the author could launch a brand new website, and because their author rank is high across 20 other websites, Google would associate this author with other great content and potentially give more authority to that website, even though it is new.

Some websites, though, don’t include authorship info, and Google doesn’t have any good way to assign value to these pages outside of links. But that could change with Google’s acquisition of Deep Mind, home to the world’s leading researchers involved with artificial intelligence and deep learning. The term “deep learning” has come around since the mid-2000’s to describe a programming architecture in which it could make connections between different sets of data. It would make sense then, that it deep learning is most effective when it has large quantities of data to sort through and analyse.

How Google Will Come To Know Us Better Than Ourselves

Well, as of Jan 2014, Chrome has a dominating market share at 55% of all internet browsing, Google Analytics is on over 15 million websites, the Ad Network reached over 2 million websites, and Gmail is the leader in web mail, so it’s no secret that the amount of data that Google is able to collect is simply unfathomable.  Up until now, sorting through so much data and drawing informed conclusions has been troublesome for computers. From TechCrunch,

World-renowned artificial intelligence expert and Google’s new Director of Engineering, Ray Kurzweil, wants to build a search engine so sophisticated that knows users better than they know themselves. “I envision in some years that the majority of search queries will be answered without you actually asking.”

law firm seo

But now, Deep Mind’s AI program will play a role in all of Google’s infrastructure, including search, advertising, and social. With the end goal to document and draw smart connections between the real world’s people, places, events, and things, we must assume that Google is going to be using their mass repositories of data to create individual user profiles for each of us – including authors and readers.

Big Data + Deep Learning = Personalized Results

Users will see an increased level of relevancy in searches. For instance, if someone has emails in their inbox discussing the purchase of a new Honda Civic, and then they like Honda on Google+, and finally post pictures of their new Honda Civic to G+ with hashtags, then when that user goes to search for “change spark plugs”, Google will tailor the search results to include videos and tutorials specific to the user’s history, which is changing spark plugs on a Honda Civic.

Conversely, authors will see an increase in engagement from their users. Let’s say I’m a mechanic and operate a blog detailing simple maintenance on Hondas and Toyotas (Japanese cars). Google sees that I frequently discuss related topics to car maintenance, and that I mention Japanese name brands, not American. Hopefully the users who are searching for “how to change my car’s oil” and own Fords won’t see my blog, and by the same token, the time users spend on my site will likely increase because the content is more relevant to their lives.

In the future of the internet, where digital and real life become more integrated, it will be important that we associate ourselves and our businesses with others that are considered to be industry leaders, in hopes of being given credit and benefit of the doubt based on association. As such, we should all start building a digital reputation for ourselves now, so that we aren’t behind when the time comes.

May 8th, 2014 – Posted by to Search Engine Optimization.
To contact the author, emails can be sent to: blewis@thesearchengineguys.com


Changes to Google Analytics: Universal Analytics

seo for attorneys

Universal Analytics has been in Beta for quite some time now, but it has finally received the call up to replace Classic Analytics. Universal Analytics allows for more robust tracking and gives more insight regarding user interaction on a given website. There are plenty of changes and updates that are worth mentioning, but one of the biggest changes is the addition of the User ID.

While anonymous in nature, the User ID will allow us to track a particular user’s activity on-site and follow this individual across multiple domains, devices, and sessions. When a user visits one of our sites, they’ll be assigned an ID that will be unique to them and can be referenced if the user returns to the site or visits another one of our domains. This will shed more light on the transaction habits of a user before they convert on one of our clients’ sites, and answer a slew of questions that are important to making decisions for our marketing efforts, ie. Are individuals more likely to convert after a first visit, or does it take repeat visits before a user takes action? If people are more likely to convert on a second or third visit, how long does it typically take for the visitor to return to the site, and what sources are they coming from?

When you start to get a better idea of how people interact with your site, and get the full picture of how someone came to the decision to reach out to you or purchase your product, the choices you make on an advertising and marketing front come with a better foundation and hopefully, a greater likelihood of success. The addition of the User ID to Universal Analytics is a welcomed piece of data that should help us gain a clearer picture of how users interact with our websites, and of course, how we can help our clients successfully market their services.

If you have questions about using Google Analytics to improve your website or marketing efforts, contact us today at (512) 806-7955.

Andrew Cox  April 7th, 2014 – Posted by to Google Analytics.

To contact the author, emails can be sent to: acox@thesearchengineguys.com

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