When people think of coming up early on Google, a lot of them think that it's a service you pay for. While that service does exist, it is not necessarily the best way to come up for your search results. Natural listings tend to receive more clicks because many internet users are becoming savvy to the use of pay per click advertising.
Coming up naturally is a little more difficult than writing a check to Google, but it is also worth the effort. While no one knows exactly what Google's ranking formula is for websites, there are some SEO companies that get close enough to produce good results. Part of that formula is having constantly updated content that is relevant to your search terms. Without that, your website will not show up where you want it.
If you want to know more about search engine optimization and how to have your website come up on the first page of Google, contact The Search Engine Guys today at 800-267-1704.